Sequence Launch Gate (Delivery)

Sequence Launch Gate (Delivery)

1. 01

   Confirm the audience hypothesis is written down before any sequence is built

   The client's ICP, the specific pain point the email addresses, and the expected reply trigger must be documented. If the hypothesis is vague, the sequence will be too.

2. 02

   Verify list provenance and consent status for every contact

   Check that the list was sourced ethically, contains verified emails, and includes opt-in or legitimate interest under the relevant jurisdiction. This is a compliance gate, not a formality.

3. 03

   Set qualification rules that define what a 'good' reply looks like

   Agree on the criteria that move a reply to a sales call or disqualify it. This prevents the agency from wasting client time on unqualified meetings.

4. 04

   Review message copy for personalization and spam triggers

   Ensure the email is not template-heavy, includes a clear value proposition, and avoids spammy language. Test the copy against common spam filters before launch.

5. 05

   Configure sending limits and ramp-up schedule per mailbox

   Set daily limits that respect provider thresholds and gradually increase volume to protect sender reputation. This is critical for long-term deliverability.

6. 06

   Enable reply detection and routing to the correct inbox or CRM

   Make sure replies are captured and forwarded to the right place, whether that's a shared inbox, a sales rep, or a CRM. Missed replies kill the campaign's ROI.

7. 07

   Establish a monitoring cadence for deliverability and reply rates

   Define how often the agency checks bounce rates, spam complaints, and reply rates. Early detection of issues allows for quick adjustments before the domain is penalized.