Creative Brief Gate for AI Video Assembly (Delivery)

Creative Brief Gate for AI Video Assembly (Delivery)

1. 01

   Confirm the client's brand parameters before any template is selected

   Pull the style guide, color palette, and font stack from the client's brand kit, then map them to the video tool's customization fields so the output matches existing assets.

2. 02

   Draft the script with a clear hook, problem, and call to action

   Write the script in the client's voice, keeping the first 3 seconds compelling and the final 10 seconds action-oriented. This script becomes the source of truth for the tool's text-to-video or avatar generation.

3. 03

   Select the video format and aspect ratio for each distribution channel

   Choose 9:16 for Stories and Reels, 1:1 for feed posts, and 16:9 for YouTube or client websites. Most platforms like MakerMoon or Viddyoze offer preset resizing, but confirm the export settings match each platform's spec.

4. 04

   Choose the AI avatar or presenter style that fits the client's brand persona

   If using avatar-based tools like Aistudios or AKOOL, pick a presenter whose tone and appearance align with the client's audience. Avoid generic avatars that feel templated, as they can undermine trust within one delivery cycle.

5. 05

   Generate the first draft and review it for brand consistency and factual accuracy

   Run the draft through the tool's preview, checking that the voiceover matches the script, the B-roll aligns with the message, and any on-screen text uses the client's approved terminology. Flag any errors before sending to the client.

6. 06

   Apply the client's logo, lower thirds, and end screen as final brand overlays

   Use the tool's branding features or a post-editing pass to add the logo and contact details. For white-label platforms like Viddyoze, ensure the client's domain and logo appear instead of the tool's branding.

7. 07

   Export the video in the required resolution and bitrate for each platform

   Export at 1080p or higher for social platforms, and check the file size stays under platform limits. For client delivery, also provide a master file without watermarks and a compressed version for email or Slack.

8. 08

   Send the client a review link with a clear deadline for feedback

   Share the draft via the tool's collaboration feature or a secure link, and set a 48-hour review window. This keeps the delivery timeline on track and prevents endless revision cycles.