Creative Supply Gate (QA)

Creative Supply Gate (QA)

1. 01

   Verify each ad creative matches the approved script and brand guidelines

   Cross-check the final video against the client's style guide, including logo placement, color palette, and tone of voice. Flag any deviations before the asset moves to the next stage.

2. 02

   Confirm that the UGC creator's disclosure is present and compliant

   Ensure the video includes a clear sponsored content tag or verbal disclosure as required by platform policies and FTC guidelines. Missing disclosures can lead to ad rejection or legal exposure.

3. 03

   Check that the creative is formatted correctly for each target platform

   Verify aspect ratios, resolution, and file size for Meta, TikTok, LinkedIn, and YouTube. A 9:16 vertical video for TikTok will not perform well if cropped to a 1:1 square for Facebook feed.

4. 04

   Review the ad copy and call-to-action for alignment with the campaign objective

   Ensure the headline, primary text, and CTA button match the chosen conversion goal, whether it is traffic, lead generation, or sales. Mismatched messaging can confuse the audience and reduce click-through rates.

5. 05

   Test the landing page link and tracking parameters before launch

   Click through the URL to confirm it loads correctly and that UTM parameters are properly appended. Broken links or missing tracking will skew performance data and waste ad spend.

6. 06

   Validate that the audience targeting and placement settings are correct

   Review the saved audience, exclusions, and placement choices to ensure they align with the client's target persona. Incorrect targeting can cause budget to be spent on irrelevant impressions.

7. 07

   Run a final quality check on the ad account and billing information

   Confirm that the ad account has sufficient funds, the payment method is valid, and the campaign is set to the correct timezone. A failed payment or wrong timezone can delay launch and skew reporting.