Creative Accountability Audit (QA)

Creative Accountability Audit (QA)

1. 01

   Compare live ad creative against approved files within 24 hours of launch

   Use timestamped records to verify that what is running matches what the client signed off on, especially for Meta and Google campaigns where platform AI can modify assets post-launch.

2. 02

   Document any discrepancies in a shared issue log with screenshots

   Capture the live version and the approved version side by side, noting the time detected and the platform involved, so the client sees a clear audit trail.

3. 03

   Check whether platform automation altered headlines, images, or calls to action

   Meta's ad AI has been observed swapping product photos and garbling text after approval, so review each ad's current rendering against the original creative spec.

4. 04

   Verify conversion tracking and pixel data integrity for the campaign

   Confirm that the Conversions API is connected and events are prioritized correctly, because reduced signal quality from privacy changes can make optimization data incomplete.

5. 05

   Review audience targeting settings against the approved strategy

   Ensure that any AI-driven audience expansion or automated targeting aligns with the client's agreed segments, and flag any drift that could waste spend.

6. 06

   Escalate unresolved creative or tracking issues to the account lead within one business day

   If a discrepancy affects performance or compliance, the account lead should decide whether to pause the campaign or request a platform review.

7. 07

   Send the client a concise audit summary with recommended actions

   Include what was checked, what was found, and what the agency will do next, so the client understands the accountability process and any required approvals.