Adzooma Multi-Platform Audit & Optimization (Delivery)

Adzooma Multi-Platform Audit & Optimization (Delivery)

1. 01

   Log into Adzooma and navigate to the 'Accounts' section.

   Click 'Add Account' and select the platform (Google Ads, Microsoft Advertising, or Meta Ads). Authorize via OAuth to connect the client's ad account.

2. 02

   Run a full PPC audit from the 'Audit' dashboard.

   Click 'Run Audit' to scan for wasted spend, disapproved ads, broken tracking, and bidding inefficiencies. Review the opportunity list sorted by potential impact.

3. 03

   Apply one-click optimizations for high-priority issues.

   In the 'Opportunities' tab, select items like 'Fix broken tracking' or 'Pause low-performing keywords'. Click 'Apply' to implement changes without manual campaign edits.

4. 04

   Set up automated alerts for budget and performance changes.

   Go to 'Alerts' and configure PPC alerts for metrics like cost spike, impression drop, or quality score decline. Choose notification frequency (daily/weekly) and delivery method (email/in-app).

5. 05

   Generate a branded performance report for the client.

   Navigate to 'Reports' and select 'Weekly PPC Performance Report'. Customize the logo and color scheme. Include spend, ROI, opportunity summary, and alert history. Export as PDF.

6. 06

   Review and adjust budget tracking in the 'Budget' panel.

   Set monthly budget caps per account and enable overspend alerts. Compare actual spend against planned budgets to flag overruns before they impact margins.

7. 07

   Document optimization actions and client value in the activity log.

   Use the 'Activity' feed to record each one-click fix and its performance impact. This log serves as proof of work for retainer billing and client reviews.