Native Automation Trust Check (QA)

Native Automation Trust Check (QA)

1. 01

   Confirm which native automations are active in each client account

   List every Google Ads auto-applied recommendation, Meta Advantage+ setting, or Microsoft Ads automated rule the agency did not enable manually.

2. 02

   Compare live creative against the approved files with timestamps

   Pull the current ad versions from the platform and match them to the client-approved assets. A bookstore campaign recently found Meta's ad AI had swapped a product photo and garbled text after launch, so verify nothing changed without a human touch.

3. 03

   Review change history for edits made by the platform, not the team

   Use the platform's change log or audit trail to spot modifications that no agency staff member made. Document each instance with a screenshot and the timestamp.

4. 04

   Assess whether each automation is serving the client's stated KPI

   For every active automation, ask whether it optimizes toward the agreed metric, such as ROAS or CPA, or whether it drifts toward platform-friendly goals like click volume.

5. 05

   Flag any automation that altered approved creative or targeting without approval

   Create a list of violations and assign a severity level. High-severity items, like changed creative or broadened audiences, need immediate client notification.

6. 06

   Run a 24-hour post-launch check on every new paid social campaign

   Schedule this audit within one day of launch, comparing live ads against the approved set. This catches platform-side modifications before they accumulate.

7. 07

   Document findings in a shared accountability log for the client

   Record the date, account, automation name, what changed, and who approved it. This log becomes the evidence trail if a dispute arises over who made a change.