Inbox Placement Audit & Remediation (QA)

Inbox Placement Audit & Remediation (QA)

1. 01

   Verify authentication records for the sending domain

   Confirm SPF, DKIM, and DMARC are correctly published and aligned. Use a tool like EasyDMARC to automate the check and flag any misconfigurations.

2. 02

   Assess sender reputation across major ISPs

   Check IP and domain reputation using a monitoring service like GlockApps or a similar platform. Look for blacklist hits and reputation scores that fall below acceptable thresholds.

3. 03

   Review recent engagement metrics for the client's list

   Analyze open, click, and complaint rates over the last 30 days. Identify segments with low engagement that may be dragging down overall deliverability.

4. 04

   Run a seed list test to measure inbox placement

   Send a test campaign to seed addresses across Gmail, Outlook, Yahoo, and other major providers. Record the percentage that lands in the primary inbox versus spam or promotions.

5. 05

   Identify and remove risky contacts from the list

   Use an email verification service like ZeroBounce to flag invalid, disposable, or high-risk addresses. Purge these contacts before the next send to protect sender reputation.

6. 06

   Implement a re-engagement campaign for inactive subscribers

   Create a targeted win-back email for subscribers who haven't engaged in 90 days. If they don't respond, move them to a suppression list to keep engagement rates healthy.

7. 07

   Document findings and deliver a remediation plan to the client

   Summarize the audit results, including specific issues found and recommended actions. Provide a timeline for implementing fixes and a schedule for re-testing.