Social Listening Deliverable Review Gate (QA)

Social Listening Deliverable Review Gate (QA)

1. 01

   Confirm the query set matches the client's stated objectives before pulling any data

   Cross-check each keyword, brand variant, and competitor handle against the original brief to ensure coverage aligns with the decisions the client needs to make.

2. 02

   Validate data freshness and sampling window against the report period

   Verify that the platform's coverage dates match the agreed timeframe and that any sampling limitations are documented, as gaps here can skew sentiment and share-of-voice metrics.

3. 03

   Spot-check sentiment classifications on a random sample of mentions

   Pull 20 to 50 raw mentions and manually review whether the AI sentiment labels align with the actual tone, flagging systematic errors that could mislead the client's interpretation.

4. 04

   Assess language and regional coverage for completeness

   Confirm that the monitoring includes all relevant languages and regions the client operates in, and note any coverage gaps that could underrepresent key markets.

5. 05

   Review share-of-voice calculations against the defined competitive set

   Ensure the competitor list is current and that the denominator includes all relevant brands, as an incomplete set can inflate or deflate the client's relative position.

6. 06

   Check that all charts and tables have clear labels and source timestamps

   Every visual should stand alone with a title, date range, and metric definition so the client can reuse the deliverable without additional explanation.

7. 07

   Draft a one-page executive summary that ties findings to recommended actions

   Translate the data into three to five concrete recommendations, each linked to a specific metric, so the client sees the commercial implication rather than just dashboard output.

8. 08

   Flag any crisis-level alerts or anomalies for immediate client notification

   If the data reveals a sudden spike in negative sentiment or a competitor move, escalate it separately from the routine report to ensure timely response planning.