Social Listening Query Build and Validation (Onboarding)

Social Listening Query Build and Validation (Onboarding)

1. 01

   Define the client's core business questions before touching any query builder

   Interview the client to extract the decisions they need to make, such as which product line to launch next or which market to enter. Write these down as measurable questions that the listening data must answer.

2. 02

   Map each business question to a set of search queries with explicit inclusion and exclusion rules

   For a question about brand perception, include the brand name and common misspellings, exclude competitor names and unrelated homonyms. Document the logic so a new analyst can audit it.

3. 03

   Validate query coverage against a known benchmark set of mentions

   Pull a sample of recent mentions from the client's own CRM or support tickets and check that the query captures them. Adjust synonyms and filters until recall is above 90% for the sample.

4. 04

   Set up language and regional filters to match the client's actual audience

   If the client operates in Spanish-speaking markets, configure the platform to include Spanish-language sources and exclude irrelevant regions. This prevents skewed sentiment from off-target data.

5. 05

   Establish a baseline of share of voice and sentiment for the first 30 days

   Run the queries for a full month to capture a pre-campaign baseline. Record the numbers in a shared dashboard so the client can see the starting point before any interventions.

6. 06

   Document the query logic and review cadence in a handoff document

   Write a one-page summary of the queries, filters, and the schedule for weekly reviews. Share it with the client and the delivery team so everyone knows how the data is produced and when it will be revisited.