Yaystack Competitor Benchmark Setup (Onboarding)

Yaystack Competitor Benchmark Setup (Onboarding)

1. 01

   Run the free audit on the prospect's URL before any account exists

   Yaystack's first audit needs no signup, so run it live during the sales call and screen-share the 0-100 score across the six categories (structured data, content clarity, E-E-A-T, entity authority, citation potential, conversational queries). Use it to anchor the retainer conversation before you commit to a number.

2. 02

   Register the agency account and add the client domain

   Audit history only saves once an account exists. Register under the agency's own login rather than the client's, so the delivery team keeps control of the workspace when a contract ends.

3. 03

   Load up to 10 competitor URLs per domain for benchmarking

   The Standard plan (CHF 25/mo) allows up to 10 tracked URLs and up to 10 competitors per domain. Pick competitors the client already loses AI answers to, not the ones they name in a brand deck, so the benchmark gap is defensible.

4. 04

   Confirm PageSpeed Insights data has populated before reading the score

   Yaystack folds PageSpeed Insights performance data into the scoring model automatically. If the performance layer has not returned yet, the category breakdown will shift on the next run, so wait for a complete pass before exporting anything client-facing.

5. 05

   Re-run the audit twice and compare the spread

   Roughly 55-60% of the assessment is deterministic technical checking and the rest is model-driven, with a variance range around 67 plus or minus 10. Two runs give you a realistic band to quote instead of a single number the client will treat as a KPI.

6. 06

   Export the PDF and rebuild the prioritized recommendations into a 90-day fix list

   The PDF is the evidence pack; the fix list is the deliverable. Sequence the recommendations by effort against impact so the client sees quick technical wins (structured data, entity markup) ahead of content rewrites.

7. 07

   Set the monthly re-audit cadence and log the baseline score

   Standard credits renew monthly at 200 per month, which covers a single-domain retainer with room for re-runs. Record the baseline score and date in the client workspace so month-two reporting shows movement rather than a fresh snapshot.