The Context Moat: Why Personal Assistants Compound Agency Margin

Personal assistants shift agency economics from hours billed to context retained: every captured meeting, quote, and client thread becomes reusable delivery capital. The agencies that win the next 18 months will treat assistant memory as an operating asset layered over project management and CRM, not as a per-seat productivity toy. The risk is symmetrical: automated context that is ungoverned can misread a client relationship as fast as it can accelerate one.