ActiveCollab
ActiveCollab connects project management, time tracking, invoicing, and client collaboration in a single workspace, removing the need to run a separate billing tool alongside a project tracker. Estimates created in the platform convert directly into projects, and logged time flows into invoices that clients can pay via Stripe or PayPal. The Pro+ plan extends this with workload management, capacity planning, project budgeting, and per-project profitability reporting. Integrations include Google Workspace, Dropbox, Slack, Zapier, QuickBooks, and webhook support for custom automation. The platform is built specifically for service businesses including digital, creative, design, marketing, and software development agencies.
ActiveCollab is a project management tool, priced at $11/seat/month on the Pro plan, integrating with Dropbox, Google Workspace, Zapier, and Slack. InnovaAI scores it 7.6/10 for agency resale.
Agency Audit
ActiveCollab bundles project management, time tracking, invoicing, and client collaboration into a single workspace, eliminating the need to stitch together separate tools for estimates-to-payment workflows. It targets digital, creative, design, and marketing agencies with built-in capacity planning, workload monitoring, and Stripe/PayPal payment processing. The platform is a solid fit for agencies reselling project management retainers to clients, particularly those needing integrated invoicing and real-time team availability views. Pricing scales from $12.50/user/month (Pro annual) to $15/user/month (Pro+ annual), making per-client retainers viable for mid-market service firms.
7.6/10
31%
2d 1-2 days
- You manage 5+ concurrent client projects and need real-time workload visibility across team members to prevent over-allocation.
- Your clients require integrated invoicing with Stripe or PayPal payment processing, reducing the need for separate billing infrastructure.
- You bill clients on retainer for project management and want to bundle time tracking, estimates, and reporting into one platform fee.
- You require white-label or branded client portals; ActiveCollab does not offer a reseller program with custom branding for end-client surfaces.
- Your clients demand HIPAA, FedRAMP, or SOC2 Type II compliance; the platform does not publish these certifications.
- You need advanced resource forecasting beyond workload monitoring, such as skill-based capacity planning or project pipeline simulation.
Profit Path
$11/mo
$500–$1.5K/project
Monthly Recurring
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of ActiveCollab
Estimate-to-Invoice Pipeline
Agencies build client estimates inside ActiveCollab, convert approved ones into projects with one action, and later generate invoices from tracked time and expenses. This removes the manual handoff between scoping and billing that typically requires a separate tool.
Integrated Time Tracking
A built-in stopwatch and manual time entry let team members log hours directly against tasks and projects. Time data feeds into reporting and invoicing on Pro and Pro+ plans without requiring a third-party tracker like Harvest or Toggl.
Workload and Capacity Planning
Available on the Pro+ plan, this feature shows individual availability and task load in real time across the team. Agencies can redistribute work before deadlines slip rather than discovering overallocation after the fact.
Project Profitability Reporting
Pro+ includes project budgeting and profitability tracking alongside expense tracking, so account managers can see margin per engagement without exporting data to a spreadsheet. Custom reports can be exported for client or internal review.
Client Collaboration Workspace
Clients can be added to projects with controlled visibility, and communication happens through comments, notes, discussions, and chat inside the platform. This keeps client feedback attached to the relevant task rather than scattered across email threads.
Payment Gateway Integration
Invoices generated in ActiveCollab can be paid directly via Stripe or PayPal, both configured within the platform on the Pro+ plan. Agencies avoid sending clients to a separate payment portal or manually reconciling bank transfers.
What Makes ActiveCollab Different
Unique advantages vs similar tools in this niche
All-in-one workspace from estimate to invoice
vs Separate tools like Asana, Clockify, and SlackActiveCollab combines project management, time tracking, and invoicing in one platform, reducing tool switching.
Unlimited free clients
vs Tools that charge per client or limit client accessAll plans include unlimited clients for free, enabling seamless client collaboration without extra cost.
Flat-rate pricing for small teams
vs Per-user pricing that scales quicklyThe Plus plan offers a flat monthly rate for up to 3 members, making it cost-predictable for small agencies.
Latest Updates
Recent releases and improvements for ActiveCollab
Cost Summary Report Improvements
Improvement2026-03-08New filtering and grouping options to analyze data by period (weekly, monthly, quarterly, yearly) and group by job type or team member for better overview of internal costs and project expenses.
MCP Server
New2026-03-08Securely connect your favorite AI to your ActiveCollab workspace. AI can log hours, comment in your name, mark tasks as done, and more.
Capacity and Utilization
New2026-02-23See how much time your team has available and how much is spent on billable work. Color-coded Utilization report gives accurate utilization rates to know who's over, under or at capacity.
Project-Wide Notifications
New2026-02-19Subscribe to all project notifications to stay up to date with everything going around. Never miss new tasks, notes, and discussions.
API Token Management
New2026-02-19Manage API tokens from Apps & Integrations. Generate new tokens in seconds, mark them as read-only for more security, and copy to start using them.
Investment ROI Calculator
Value equation analysis for ActiveCollab, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
2.9× value multiple: invest $11/mo and agencies typically charge $500–$1.5K/project for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Incremental gains: position as part of a larger solution stack
From a task to an invoice. Just like that.
Reliability Score
How consistently this delivers results
Reliable with proper setup: most agencies see consistent delivery
Over 50,000 teams run their work on ActiveCollab daily.
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Standard ramp-up: accelerate to 1 day with Academy SOPs
Expect a few days from signup to first client delivery
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Moderate effort: standard configuration with some customization needed
Strong ROI. ActiveCollab at $11/mo supports market rates of $500–$1.5K. Its 2.9× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.
Pricing
ActiveCollab platform cost to your agency
Starts at $3.50/mo (100+ seats), scales to $17/mo (Pro+)
Plus
- Up to 3 Members
- Unlimited Clients for Free
- Unlimited Projects and Tasks
- Integrated Project and Task Time Tracking and Stopwatch
Pro
- Unlimited Members
- 100GB Storage (Upgradeable)
- Time Reporting
- Expense Tracking
Pro+
- Workload Management
- Capacity Planning
- Integrated Invoicing
- Project Budgeting
100+ seats
Platform capabilities
- Estimate-to-Invoice Pipeline
- Integrated Time Tracking
- Workload and Capacity Planning
- Project Profitability Reporting
No verified white-label program for ActiveCollab: client-facing delivery runs under the platform's native branding.
Market Intelligence
How agencies monetize ActiveCollab: real offer economics and market positioning
- Digital agencies
- Creative agencies
- Design agencies
- Enterprise-only agencies requiring advanced security compliance
- Agencies needing native CRM or sales pipeline automation
Project-Based
ai-toolsAgency charges per-project fee for implementation. Ongoing optimization as optional retainer.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr. Per-seat platform scales with client count.
Local service businesses, solo practitioners, or main-street shops needing a simple project and task management system with time tracking
Funded startups and regional brands with 10–50 employees needing structured project management, time reporting, and Zapier/Slack integrations
Multi-department companies with 50–500 employees needing workload management, capacity planning, project budgeting, and profitability reporting
Enterprise organizations with 100+ seats needing a fully governed project management office setup with custom integrations, reporting, and change management
Scale Economics: Based on Starter Offer
Using ActiveCollab SMB Starter Setup at $1.1K/client. Platform: $11/mo × 1 seat(s) per client. Labor: 4h/client × $75/hr.
Net = MRR - platform cost - labor (4h/client × $75/hr). Platform scales with seat count per client.
Investment Decision Framework
Strategic vetting analysis for ActiveCollab
Strong Buy
Strong agency fit, low resell friction
Buy If
5You need custom dashboards and export reports to demonstrate project profitability and capacity utilization to internal stakeholders.
You manage 5+ concurrent client projects and need real-time workload visibility across team members to prevent over-allocation.
Your clients require integrated invoicing with Stripe or PayPal payment processing, reducing the need for separate billing infrastructure.
You bill clients on retainer for project management and want to bundle time tracking, estimates, and reporting into one platform fee.
Your team uses Slack, Google Workspace, or Zapier workflows and you want native integrations to reduce context-switching.
Skip If
5You require white-label or branded client portals; ActiveCollab does not offer a reseller program with custom branding for end-client surfaces.
Your clients demand HIPAA, FedRAMP, or SOC2 Type II compliance; the platform does not publish these certifications.
You need advanced resource forecasting beyond workload monitoring, such as skill-based capacity planning or project pipeline simulation.
Your agency operates on sub-$10/user/month budgets; the Pro plan starts at $10/user/month annually, and most feature-rich tiers cost $12.50-$15/user/month.
You rely on QuickBooks Online for accounting and need two-way sync; ActiveCollab integrates with QuickBooks but integration depth is not detailed in available documentation.
Bottom Line
ActiveCollab bundles project management, time tracking, invoicing, and client collaboration into a single workspace, eliminating the need to stitch together separate tools for estimates-to-payment workflows. It targets digital, creative, design, and marketing agencies with built-in capacity planning, workload monitoring, and Stripe/PayPal payment processing. The platform is a solid fit for agencies reselling project management retainers to clients, particularly those needing integrated invoicing and real-time team availability views. Pricing scales from $12.50/user/month (Pro annual) to $15/user/month (Pro+ annual), making per-client retainers viable for mid-market service firms.
Reality Check
ActiveCollab does not publish a white-label or agency reseller program, meaning client-facing dashboards and reports display the ActiveCollab brand. Agencies cannot present this as a proprietary tool to end clients, limiting positioning to transparent third-party SaaS retainers. This reduces differentiation and client lock-in compared to white-labeled alternatives.
Moderate effort: standard configuration with some customization needed
Academy for ActiveCollab
Work through it in order: the course for this service first, then the modules behind it.
No Academy modules are published for this service yet. Browse the full Academy
Why this category matters
The commercial case before the tooling.
Core concepts
The mental model you need to price and scope the work.
- ActiveCollab Retainer Viability CurveConcept
ActiveCollab's pricing tiers create a clear threshold for agency resale. The Plus plan at $12.50/user/month (annual) caps at 3 members, making it ideal for small client teams but limiting scalability. The Pro plan at $10/user/month (annual) supports unlimited members, so per-client cost scales linearly with seats. An agency packaging ActiveCollab as a managed retainer must map client team size to the right plan. For a 5-person client team, Pro costs $50/month, leaving room for a $150 retainer with a 67% margin. For a 20-person team, the cost jumps to $200/month, squeezing margins unless the retainer scales. The framework plots client team size against ActiveCollab cost to identify the break-even point where retainer pricing becomes unviable. Agencies should target clients under 15 users to maintain healthy margins, or adjust retainer tiers accordingly.
- Client Visibility BoundaryConcept
Client Visibility Boundary treats a project management platform as two products sharing one database: the internal delivery layer where capacity, budgets, and dependencies live, and the external surface a client actually opens. Agencies routinely buy for the internal layer and then expose it wholesale, which turns every internal field into a client-facing commitment. The boundary should be drawn per retainer, not per vendor. A platform with strong permissions lets a delivery lead track billable burn while the client sees only milestone status; a thin permission model forces either over-sharing or duplicate status reporting. The cost shows up in delivery hours, not licence fees. Forrester's September 2026 research found 83% of B2C marketing decision makers already work with AI agents, so clients now arrive expecting live status rather than weekly decks, which raises the value of a clean external surface and the risk of exposing raw internal boards.
- Adoption Debt CompoundingConcept
Adoption Debt Compounding treats every licensed project management seat that never logs in as a compounding liability, not a sunk cost. The platform fee is the visible expense; the hidden expense is the coordination tax: status meetings that exist only because the tool is not trusted, duplicate task entry in spreadsheets, and account managers rebuilding timelines by hand. That tax grows with headcount and client count, so a 40-person agency carrying 30% dormant seats pays it on every retainer. The framework asks one question before renewal: what percentage of assigned seats touched a task in the last 14 days? Forrester's finding that 83% of B2C marketing decision makers already work with AI agents raises the stakes, because agent-driven status reporting only functions when the underlying task data is current. A platform with strong AI features and weak seat adoption produces confident-sounding summaries of stale work, which is worse for client trust than no automation at all.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- ActiveCollab Rule: Adopt When Your Agency Needs Integrated Invoicing and Time Tracking for Client RetainersEvaluation Rule
Adopt ActiveCollab only if your agency's delivery workflow depends on converting estimates into invoices with tracked time, and you can operate without a white-label reseller program.
- When Client Visibility Drives the Retainer, Separate Internal Delivery From Shared WorkspacesEvaluation Rule
Keep internal delivery and client-facing visibility in separate workspaces joined by a synced status layer, and decide the split before you migrate anything.
- ActiveCollab: Buy vs Skip (Agency Delivery & Invoicing)Decision Framework
IF your agency needs to consolidate project management, time tracking, and invoicing into one tool for client delivery, THEN ActiveCollab's Pro plan at $10/user/month (annual) with unlimited members and integrated Stripe/PayPal payments is a viable buy. IF you require white-labeling or a formal reseller program to rebrand the platform for client-facing retainers, THEN skip because ActiveCollab does not publish such a program, limiting your ability to package it as your own.
- Why Agencies Fail With ActiveCollab: The Estimate-to-Payment DisconnectFailure Pattern
- The Migration Sunk-Cost Trap: Why Project Management Tools Stall Mid-Rollout at AgenciesFailure Pattern
Delivery system
Blueprints and procedures for running it as a service.
- ActiveCollab Client Onboarding Sprint (5-7 days)Implementation Blueprint
A 5-7 day engagement that configures ActiveCollab for a client's service workflows, integrating time tracking, invoicing, and client collaboration to replace their patchwork of tools.
- ActiveCollab Client Workspace Setup (Onboarding)Operating Procedure
- Client-Facing Workspace Provisioning (Onboarding)Operating Procedure
- Capacity Reconciliation Before Sprint Commit (Delivery)Operating Procedure
13 modules selected for ActiveCollab
Real User Results
What agencies say about ActiveCollab
“The only project management software for agency you'll need”
I've been using the software for almost two years now for my marketing agency. In those two years, ActiveCollab upgraded to new version, and introduced a ton of new features, but most importantly their customer service is something that made a whole difference for us. Since we're using profitability features, we almost had to re-learn all our processes in order to set things up properly, and ActiveCollab's customer support was super responsive. We tried others, and they are either too expensive or too complicated to use with super slow support. ActiveCollab was a bullseye for us – couldn't recommend them more!
Read on Trustpilot“Great software!”
I've been using Active Collab for 3 month within my new team. AC has everything essential for a stable and easy workflow: instant push and email notifications, Timesheet and Stopwatches, which help me track and see my work time between many tasks. I'm trying to find something I wouldn't be pleased with, but can't. Also, haven't got a single issue or bug with this software, bravo!
Read on Trustpilot“A tool that makes your day more productive”
First of all, this software is really easy to use. Our agency team loves the Gantt charts and task list mode, it looks very organized. There are so many useful features such as time tracking and invoicing which makes our work lot easier and makes us more productive. We cannot imagine daily collaboration with remote teams and clients without AcitveCollab.
Read on TrustpilotFrequently Asked Questions
Answers about pricing, setup, implementation, and more
ActiveCollab manages the full project lifecycle for service businesses: task and project management with custom views, time tracking via stopwatch or manual entry, client collaboration through comments and discussions, and invoicing with payment collection through Stripe and PayPal. It also handles estimates, expense tracking, workload management, and custom reporting. Integrations include Google Workspace, Dropbox, Slack, Zapier, and QuickBooks.
ActiveCollab offers 4 pricing tiers, starting at $15/mo (Plus) up to $17/mo per user (Pro+). Agencies typically achieve 31% profit margins when reselling to clients.
No verified white-label program appears in ActiveCollab's published feature set. Client-facing surfaces, including the collaboration workspace clients access, show the ActiveCollab brand. Agencies that need to present a fully branded or custom-domain portal should confirm white-label availability directly with ActiveCollab before committing client accounts.
Both Dropbox and Google Workspace are listed as native integrations. Slack is also a native integration available on the Pro plan and above. Zapier is available on Pro and above for connecting to tools outside the native integration list. Webhooks are supported for custom event-driven workflows.
ActiveCollab's own customer materials reference setting up a project in 15 minutes using project templates. For a new client account specifically, setup time depends on whether a matching project template already exists. Agencies that build templates for recurring engagement types (retainer, website build, campaign) can expect new client onboarding to take roughly 15 to 30 minutes once those templates are in place.
ActiveCollab is positioned for digital agencies managing multi-project client retainers, creative and design studios that bill on time-and-materials, marketing agencies running campaign-based engagements, and software development agencies that need task tracking alongside project budgeting. The invoicing and profitability features make it most relevant for service businesses where margin visibility per project matters.
Custom reports and dashboards are available on the Pro plan and above, covering time, expenses, and project progress. Pro+ adds project profitability reporting. Reports can be exported, which allows account managers to pull per-client data. However, ActiveCollab does not document a dedicated multi-tenant reporting view that isolates one client's data from another in a single dashboard.
ActiveCollab does not publish explicit data-export or data-retention terms in the available feature documentation. Before signing clients onto the platform, agencies should confirm with ActiveCollab what export formats are available (such as CSV or JSON) and how long data remains accessible after account cancellation to avoid operational risk during a tool migration.