Avina

Avina's pricing ladder ($229 Starter, $779 Team, $1,429 Growth) sits well below what a B2B lead generation retainer commands, so the margin lives in configuration and signal design rather than software resale. The X-Ray Pixel plus AI Signals Agent means an agency can stand up anonymous visitor identification and plain-language signal definitions in a 60-hour launch, then hold the account with 8 hours a month of tuning. The catch is that Avina's value collapses if signal quality and CRM sync depth are shallow, so the retainer is only defensible when the agency owns the signal playbook.

Avina bills on credits, not seats: Starter at $229/month caps at 800 credits, Team at $779/month at 3,000, and Growth at $1,429/month at 6,500. Before an agency quotes a lead generation retainer, map how many credits one client actually burns. A single B2B SaaS client running X-Ray Pixel visitor reveals plus custom AI Signals across three intent topics can exhaust 800 credits inside a month, which pushes delivery onto Team or Growth and changes the margin math. The model says: instrument credit consumption for the first 30 days on Starter, then set the retainer floor at a level that covers the tier the client's signal volume demands. An agency that prices a retainer off Starter economics and delivers on Growth absorbs the $1,200/month gap itself. Run the ceiling test per client, not per agency, because a quiet account and a noisy one share the same plan price but not the same burn.

Signal Decay Half-Life is the working assumption that an intent signal loses most of its commercial value within days, not weeks, so the useful question is not whether a prospect is in-market but how long ago the signal fired. Agencies that treat intent as a static list end up pitching accounts that already bought, while agencies that timestamp every signal and route it inside a 72-hour window convert at materially higher rates. The framework forces three disciplines: record the signal date, define a contact deadline per signal type, and retire anything past its half-life. Community monitoring tools such as Agenmatic surface posts in real time, which only pays off if a reply goes out the same day. Web visitor identification from Leadfeeder behaves differently, since a company reading a pricing page on Tuesday is a colder contact by the following Monday. Pair the half-life rule with CRM deal stages so a signal that never advances past discovery gets flagged rather than recycled into next quarter's retainer reporting.

Signal-to-Stage Mapping treats every intent signal as a hypothesis about where a buyer sits in the pipeline, not as a lead. The framework asks agencies to tag each signal source against the deal stages it actually predicts, then retire sources whose signals never convert past first call. A community post scored for urgency by Agenmatic may indicate early research, while a Bombora surge on a category topic usually marks mid-funnel comparison, and a Leadfeeder page visit on a pricing URL often signals late-stage evaluation. Mapping each source to a stage lets an agency route outreach differently: education for early signals, competitive displacement for mid, proposal support for late. It also exposes overlap, since three sources firing on the same account rarely means three times the intent. The discipline matters because retainer clients pay for pipeline movement, and a signal that never advances a deal is a cost center dressed as intelligence.

Size the client's monthly signal and reveal volume against the credit allowance first, then price the retainer against the plan tier that survives that volume.

Before scaling spend or outreach on any intent signal, back-test it against the client's last 90 days of closed-won and closed-lost deals and keep only the signal types that appear in won deals at least twice as often as lost ones.

IF your agency already runs lead generation retainers for B2B SaaS or enterprise sales clients and needs first-party visitor identification plus signal scoring, THEN start on the Team plan at $779/month because the Starter tier at $229/month caps at 800 credits and omits AI Outbound, Tech Stack signals, and CRM sync, which are the delivery mechanics a retainer depends on. IF you need AI account scoring across a larger client book, the Growth plan at $1429/month raises the ceiling to 6,500 credits. IF no client has a CRM worth syncing to, DEFER: the platform's value collapses to a visitor-reveal widget you can rent cheaper elsewhere.

A repeatable build that turns Avina's signal monitoring, X-Ray Pixel visitor reveals, and CRM sync into a monthly lead generation retainer for B2B sales clients.