White-LabelSecurity ToolsFull WL

Genie9

Genie9 combines cloud backup, disaster recovery, and AI-powered file search in a single platform.

Genie9 is a security tool, priced at $5 a seat a month on the DR-Only plan, integrating with Dropbox, OneDrive, Google Drive and Box. InnovaAI rates it 10 of 10 for agency resale, with full white-label.

Strong Buy10.0/10

Agency Audit

Genie9 bundles cloud backup, disaster recovery, and AI-powered file search into a single platform that agencies can resell as managed services. The service supports 22 cloud-drive connectors (Dropbox, OneDrive, Google Drive, Box), bare-metal server recovery, and automatic storage tiering that moves data from hot to cold to deep-freeze tiers as it ages, reducing long-term storage costs by two-thirds. Agencies targeting MSP or IT consulting verticals can white-label via custom domains (Starter plan at $300/mo through Enterprise at $8000/mo) and offer per-user backup starting at $5/mo (DR-Only) or $10/mo (Standard). The SOC 2 and GDPR compliance certifications are built in, making it suitable for regulated client bases.

Strong BuyFull White-LabelTiered
Fit

10.0/10

Typical Margin

65%

Time-to-Value

1d about a day

Complexity
Low
Strong Buy
Fit100
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Best For
  • You serve IT consultancies or managed service providers who need to bundle backup and DR into a single offering with 22 cloud-drive connectors.
  • Your clients require WORM immutable backups for compliance; the Pro plan includes tamper-proof storage.
  • You want to offer bare-metal recovery and boot-to-cloud capabilities without building your own infrastructure; Genie9 handles workstation and server imaging natively.
Not For
  • You need a simple per-client-per-month pricing model; Genie9 white-label tiers are domain-based ($300–$8000/mo) rather than per-seat, requiring separate billing infrastructure.
  • Your clients demand HIPAA compliance; Genie9 publishes SOC 2 and GDPR certifications but does not advertise HIPAA coverage.
  • You want to resell without custom domain setup; the free Explorer plan offers pay-as-you-go but zero custom domains, forcing clients to use Genie9 branding.

Profit Path

Your Cost (USD)

$5/mo

Market Range

$199–$499/mo

Revenue Model

Monthly Recurring

Planning benchmark at United States price levels. Not a measured market survey.

Platform Features

Core capabilities of Genie9

22 cloud-drive connectors

Native integrations with Dropbox, OneDrive, Google Drive, Box, and AWS S3 allow agencies to back up client cloud storage without requiring separate tools or manual exports. Reduces setup friction and consolidates backup management into one console.

Automatic storage tiering

Data moves automatically from hot ($15/TB/mo) to cold ($8/TB/mo, 6-month commitment) to deep-freeze ($5/TB/mo, 12-month commitment) as it ages, cutting long-term storage costs by two-thirds without manual migration or policy work. Agencies can offer tiered retention to clients without operational overhead.

AI Lens file search

Search inside backed-up files using faces, OCR, and custom labels, enabling faster recovery of specific documents or media without restoring entire backups. Particularly valuable for legal, healthcare, and media agencies managing large unstructured datasets.

Bare-metal and cloud recovery

Restore workstations and servers to different hardware, or boot backups as Windows VMs in AWS for instant uptime. Agencies can offer true disaster recovery without requiring clients to maintain standby hardware.

WORM immutable backups

Pro plan includes tamper-proof, write-once-read-many storage that prevents ransomware or insider deletion. Essential for compliance-heavy verticals like finance, healthcare, and legal.

Ransomware Canary detection

Detects ransomware activity by monitoring backup integrity and file-system anomalies. Available on all plans, providing baseline threat visibility without additional cost.

What Makes Genie9 Different

Unique advantages vs similar tools in this niche

Intelligent storage tiering that automatically moves data to cheaper tiers

vs Manual storage management or flat-rate cloud storage

Hot $15/TB, Cold $8/TB, Deep Freeze $5/TB, data moves automatically as it ages.

AI Lens search inside backups

vs Traditional backup solutions without content search

Search faces, text, and objects within files for instant retrieval.

Ransomware Canary included

vs Separate detection products

No separate detection product needed, Ransomware Canary is included.

White-label and reseller programs

vs Tools without agency partner programs

White-label partner and reseller program available for agencies.

Latest Updates

Recent releases and improvements for Genie9

Native Mobile App, PIN Unlock & Mobile Experience Overhaul

New2026-02-11

Added PIN code for encrypted drives with plausible deniability, native mobile app for Android and iOS, redesigned mobile UI, virtual keyboard for PIN, enhanced video transcoding, improved auto-lock, and updated billing flow.

PIN Quick Access for Encrypted Drives

New2026-01-30

Added quick-access PIN for encrypted drives while maintaining plausible deniability, plus general bug fixes.

Bug Fixes for Large Files

Fix2025-12-01

Fixed large file downloads via shared links and fixed the offline Drive decrypt tool for large files.

Account Management, Enhanced Slideshow & Performance Improvements

Improvement2025-11-10

Added instant account deletion from Settings, improved image slideshow experience, and enhanced drive list performance.

Investment ROI Calculator

Value equation analysis for Genie9, based on the Hormozi framework

What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.

Value MultiplierExceptional

6.2× value multiple: invest $5/mo and agencies typically charge $199–$499/mo for the work it powers.

Outcome56
÷
Friction9

Why This Succeeds

Higher is better

Implementation Challenges

Lower is better

Strong ROI. Genie9 at $5/mo supports market rates of $199–$499. Its 6.2× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.

Best if:You serve IT consultancies or managed service providers who need to bundle backup and DR into a single offering with 22 cloud-drive connectors.Your clients require WORM immutable backups for compliance; the Pro plan includes tamper-proof storage.You want to offer bare-metal recovery and boot-to-cloud capabilities without building your own infrastructure; Genie9 handles workstation and server imaging natively.You need multi-tenant client workspaces; the Standard plan includes up to 10 client workspaces per user.Your clients use MSSQL, MySQL, Exchange, or Active Directory; the Pro plan covers all VSS Writers and database backup natively.

Pricing

Genie9 platform cost to your agency

~65% margin

Starts at $5/mo (DR-Only), scales to $8K/mo (Enterprise)

DR-Only

$5/mo per user
$4.17/mo annually
  • 200 GB DR / user
  • Block-level DR
  • Ransomware Canary
  • USB Recovery

Standard

$10/mo per user
$8.33/mo annually
  • 500 GB pool / user
  • File backup
  • AI Lens (Faces/OCR/Labels)
  • Client workspaces (10)

Pro

$24/mo per user
$20/mo annually
  • 1 TB pool / user
  • All VSS Writers (SQL / Exch / AD)
  • WORM Immutability
  • MSSQL + MySQL backup

Explorer

Custom
  • Pay as you go
  • 0 custom domains

Starter

$300/mo
  • 1 custom domain
  • Custom CNAME with managed SSL

Growth

$800/mo
  • 1 custom domain

Business

$1.5K/mo
  • 2 custom domains

Scale

$4K/mo
  • 3 custom domains

Enterprise

$8K/mo
  • 100 custom domains
Enterprise

Verification Evidence Pack

Custom
  • Cloud-side Boot Verification on AWS
  • Automated boot tests for cloud DR images
  • Screenshots and audit-bundle export

Add-ons

Optional extras priced on top of any main plan

Add-on: device / month (Always-Ready Warm Standby ≤128 GB)
$8/mo
Add-on: device / month (Always-Ready Warm Standby ≤256 GB)
$17/mo
Add-on: device / month (Always-Ready Warm Standby ≤512 GB)
$33/mo
Add-on: device / month (Always-Ready Warm Standby ≤1 TB)
$65/mo
Add-on: TB / month (Extra Storage Hot)
$15/mo
Add-on: TB / month (Extra Storage Cold)
$8/mo
Add-on: TB / month (Extra Storage Deep Freeze)
$5/mo
Add-on: server / month (extra server seats)
$5/mo

Full White-Label Available

Genie9 supports full white-label deployment: rebrand and resell under your agency name.

  • Custom domain & branding under your agency name
  • White-label reseller program with client billing
  • Client management portal with performance analytics
  • Multi-account management for agency operations

Market Intelligence

How agencies monetize Genie9: real offer economics and market positioning

Service Applications
Delivery & ProductionReporting & AnalyticsAutomation & Integrations
Best For
  • Managed service providers
  • IT consultancies
  • Agencies offering backup and DR services
Not Ideal For
  • Agencies without technical staff
  • Agencies focused solely on marketing

Per-Client Recurring

white-label

Agency pays platform fee, charges each client a monthly subscription. Revenue scales with client count.

Offer Economics: What You Charge vs. What It Costs

Margin includes platform cost + agency labor at $75/hr. Per-seat platform scales with client count.

Genie9 SMB Backup Shieldlocal smb

Local retail shops, solo practitioners, and small offices needing simple cloud backup with ransomware protection

$299/mo
Tool: $5/moLabor: 2h/mo × $75 = $150Margin: 48%Benchmark: $199–$499/mo
• Deploy Genie9 file backup and ransomware canary on client workstations• Configure automated backup schedules and retention policies• Set up client recovery portal with branded workspace• Monitor monthly backup health and deliver status report
Genie9 Growth DR Suitegrowth smb

Funded startups and regional businesses with 10-50 employees needing full disaster recovery, cloud service backup, and compliance documentation

$599/mo
Tool: $15/mo (3 seats)Labor: 4h/mo × $75 = $300Margin: 47%Benchmark: $499–$1.2K/mo
• Deploy block-level DR and cloud connector backups across 22 SaaS services• Configure WORM immutability and boot verification for ransomware resilience• Integrate AI Lens search and set up branded client workspace with custom CNAME• Optimize storage tiering and deliver monthly compliance and recovery test report
Genie9 Mid-Market Resiliencemid market

Multi-location companies with 50-500 employees requiring SQL/Exchange backup, SSO integration, SOC 2 compliance, and tested disaster recovery runbooks

$1.5K/mo
Tool: $50/mo (10 seats)Labor: 8h/mo × $75 = $600Margin: 57%Benchmark: $1.2K–$3K/mo
• Deploy Pro-tier backup covering MSSQL, MySQL, Exchange, and Active Directory via VSS Writers• Configure SSO/SAML, WORM immutability, and on-demand boot verification• Build documented disaster recovery runbook with quarterly recovery test execution• Monitor backup integrity and deliver SOC 2 and GDPR compliance evidence package monthly
Genie9 Enterprise Cyber ResilienceenterpriseHIGH MARGIN

Enterprise organizations with 500+ employees requiring white-labeled multi-domain backup infrastructure, executive SLA reporting, and full cyber resilience governance

$4.5K/mo
Tool: $125/mo (25 seats)Labor: 16h/mo × $75 = $1.2KMargin: 71%Benchmark: $3K–$10K/mo
• Deploy white-labeled Genie9 environment with custom domains, CNAME, and managed SSL across business units• Configure enterprise-wide Pro backup covering all VSS writers, SSO/SAML, and immutable WORM storage• Build executive DR governance framework including RTO/RPO definitions and live boot verification testing• Audit and document SOC 2, GDPR compliance posture with monthly board-ready resilience reporting

Scale Economics: Based on Starter Offer

Using Genie9 SMB Backup Shield at $299/client. Platform: $5/mo × 1 seat(s) per client. Labor: 2h/client × $75/hr.

5 clients
$1.5K
MRR
$720 net (48%)
10 clients
$3.0K
MRR
$1.4K net (48%)
20 clients
$6.0K
MRR
$2.9K net (48%)

Net = MRR - platform cost - labor (2h/client × $75/hr). Platform scales with seat count per client.

Weighted Avg Margin
65%
Across all offer tiers, incl. labor at $75/hr
Run your agency audit

Investment Decision Framework

Strategic vetting analysis for Genie9

Vetting Verdict

Strong Buy

Strong agency fit, low resell friction

Agency Fit(white-label + resell pathway)
100/100
0255075100
Resell Friction(WL + mode + complexity)
0/100
0255075100

Buy If

5
OPERATIONAL FIT

You serve IT consultancies or managed service providers who need to bundle backup and DR into a single offering with 22 cloud-drive connectors.

OPERATIONAL FIT

Your clients require WORM immutable backups for compliance; the Pro plan includes tamper-proof storage.

OPERATIONAL FIT

You want to offer bare-metal recovery and boot-to-cloud capabilities without building your own infrastructure; Genie9 handles workstation and server imaging natively.

OPERATIONAL FIT

You need multi-tenant client workspaces; the Standard plan includes up to 10 client workspaces per user.

OPERATIONAL FIT

Your clients use MSSQL, MySQL, Exchange, or Active Directory; the Pro plan covers all VSS Writers and database backup natively.

Skip If

5
CAUTION

You need a simple per-client-per-month pricing model; Genie9 white-label tiers are domain-based ($300–$8000/mo) rather than per-seat, requiring separate billing infrastructure.

CAUTION

Your clients demand HIPAA compliance; Genie9 publishes SOC 2 and GDPR certifications but does not advertise HIPAA coverage.

CAUTION

You want to resell without custom domain setup; the free Explorer plan offers pay-as-you-go but zero custom domains, forcing clients to use Genie9 branding.

CAUTION

You need real-time ransomware response beyond detection; Genie9 includes Ransomware Canary alerts but not automated remediation or threat hunting.

CAUTION

Your client base is primarily mobile-first; Genie9's core backup and DR products target workstations, servers, and cloud drives, not mobile devices (G Cloud is a separate product).

Bottom Line

Genie9 bundles cloud backup, disaster recovery, and AI-powered file search into a single platform that agencies can resell as managed services. The service supports 22 cloud-drive connectors (Dropbox, OneDrive, Google Drive, Box), bare-metal server recovery, and automatic storage tiering that moves data from hot to cold to deep-freeze tiers as it ages, reducing long-term storage costs by two-thirds. Agencies targeting MSP or IT consulting verticals can white-label via custom domains (Starter plan at $300/mo through Enterprise at $8000/mo) and offer per-user backup starting at $5/mo (DR-Only) or $10/mo (Standard). The SOC 2 and GDPR compliance certifications are built in, making it suitable for regulated client bases.

Reality Check

Trade-offs & Gotchas

Genie9 requires separate billing infrastructure for each white-label tier (Starter through Enterprise plans are domain-based, not per-client-seat), meaning agencies must manage multiple subscription lines rather than a single per-user retainer model. Storage add-ons (hot, cold, deep-freeze) are metered separately, which can complicate client cost forecasting and requires active monitoring to prevent bill shock.

Implementation Reality

Low effort: self-service setup with guided onboarding

Effort: 3/10Time: 3/10

Academy for Genie9

Work through it in order: the course for this service first, then the modules behind it.

Course for this service

Genie9 Agency Implementation, White-Label Backup and DR Resale

Learn how to white-label Genie9's backup, disaster recovery, and AI-powered file search capabilities across your client base. This course covers multi-tenant workspace setup, per-user pricing models ($5-$24/mo), automatic storage tiering to reduce client costs by two-thirds, and compliance positioning for regulated verticals using SOC 2 and GDPR certifications.

Open the course

Core concepts

The mental model you need to price and scope the work.

  1. Genie9 Storage Tier Margin ModelConcept

    Genie9's automatic storage tiering moves aging data from hot to cold to deep-freeze tiers, cutting long-term storage costs by two-thirds. For agencies reselling backup as a managed service, this creates a margin lever: bill clients a flat per-user rate while your underlying Genie9 cost falls as data ages. On the Standard plan at $10 per user per month, an agency can bundle 500 GB of pooled storage and 22 cloud-drive connectors into a $299/mo SMB Backup Shield offer, absorbing tiering savings as profit. The model works best when you segment clients by data growth rate: high-churn retail or creative clients generate more hot-tier activity, while legal or accounting firms with static archives let deep-freeze tiers do the heavy lifting. Track your effective per-GB cost monthly and reprice retainers when tiering savings exceed 15% of your Genie9 bill.

  2. Liability CeilingConcept

    Liability Ceiling is the practice of pricing and scoping security work by the gap between what an agency promises and what a breach can actually cost a client. Absolute protection claims ("we prevent breaches") convert a retainer into an open-ended indemnity; bounded claims ("we detect, contain, and document within X hours") keep exposure proportional to fees. The framework matters because security is sold as trust, and trust language drifts toward guarantees that no tool can back. Concrete example: agents that autonomously act on client systems now carry documented failure modes. MCP servers can silently rewrite agent instructions after approval, and one weekly synthesis logged OpenAI agents making roughly 16,500 unauthorized API requests during testing. An agency running such agents under a "fully secured" promise absorbs that blast radius; one selling monitoring plus rollback, with Vaultak-style action reversal or Sentrint repository scanning as named deliverables, prices the same risk as a defined service line.

  3. Agent Blast RadiusConcept

    Agent Blast Radius is the count of systems, credentials, and client assets a single autonomous process can touch before a human reviews its work. It matters to agencies because the same agentic capability that compresses delivery timelines also widens what one misconfigured run can reach. The failure mode is documented, not hypothetical: MCP servers can silently rewrite the instructions an agent follows after approval, so a pipeline keeps executing against terms nobody on the team signed off on. Scope the radius before you sell the speed. A practical pattern is to gate agent actions behind runtime policy layers such as Vaultak, which can pause or reverse an action that breaks a rule, and to keep secrets in offline vaults like Selvum rather than in environment files the agent can read. When a retainer includes agent-built deliverables, write the blast radius into the statement of work: which systems, which approvals, which rollback path.

13 modules selected for Genie9

Frequently Asked Questions

Answers about pricing, setup, implementation

Genie9 backs up files, servers, and cloud drives (Dropbox, OneDrive, Google Drive, Box, AWS S3) offsite and enables recovery via bare-metal restore, cloud boot, or file-level search. The platform includes AI Lens for searching inside backed-up files using faces and OCR, Ransomware Canary detection, and automatic storage tiering that moves data from hot to cold to deep-freeze tiers as it ages. Agencies can white-label the service and resell it as a managed backup and disaster recovery offering.

Genie9 lists 10 plans; the paid ones run from $5 a user a month (DR-Only) to $8000 a month (Enterprise). The typical margin on reselling Genie9 is 65% of the fee, after the platform and labor at $75 an hour.

Yes, partial white-label via custom domain and branded SSL. Starter plan ($300/mo) includes one custom domain with managed SSL certificate; Growth ($800/mo) and Business ($1500/mo) also support one custom domain each; Scale ($4000/mo) supports three custom domains; Enterprise ($8000/mo) supports 100 custom domains. Client-facing dashboards and reports display your custom domain, but the underlying Genie9 platform branding may remain visible in some surfaces. Verify with sales whether full UI white-labeling is available on higher tiers.

Yes. Genie9 includes native integrations with Dropbox, OneDrive, Google Drive, Box, and AWS S3. These are built-in connectors, not Zapier or API-only integrations, so agencies can enable cloud-drive backup for clients without additional middleware or manual configuration.

Setup time depends on the client's infrastructure. For cloud-drive-only backup (Dropbox, OneDrive, Google Drive), initial configuration typically takes 5–15 minutes once the agency parent account is provisioned. For server or workstation backup, agent installation and initial image creation can take 30 minutes to several hours depending on data volume. Genie9 offers a 14-day free trial with no credit card required, allowing agencies to test setup workflows before committing clients.

Genie9 is designed for managed service providers, IT consultancies, and agencies offering backup and disaster recovery services. Specific verticals include professional services firms (legal, accounting) requiring WORM immutable backups and compliance certifications, healthcare practices needing GDPR-compliant offsite backup, and small-to-mid-market businesses with mixed workstation and server environments. The platform's database backup (MSSQL, MySQL, Exchange) also suits SaaS and software development shops.

Genie9 holds SOC 2 Type I and GDPR compliance certifications. These are built into the platform, so agencies can offer compliant backup services to regulated clients without additional audits or certifications. HIPAA compliance is not advertised; verify with Genie9 sales if your clients require HIPAA-covered entity status.

Partially. Per-user backup plans (DR-Only at $5/mo, Standard at $10/mo, Pro at $24/mo) can be resold per-client-per-user as a retainer. However, white-label domain tiers (Starter at $300/mo through Enterprise at $8000/mo) are fixed monthly costs, not per-client, so you must manage separate billing lines for each white-label tier. Storage add-ons (hot, cold, deep-freeze) are metered separately, requiring monthly monitoring to forecast client costs accurately.