Implementation BlueprintExecution layer

Durable Local Service Site Sprint (5-7 days)

A fixed-scope delivery sprint that takes a local service client from a short business description to a live Durable site with bookings, CRM lead capture, and AI-drafted content, priced as a productized launch rather than hourly work. Time: 5-7 days.

By InnovaAI ResearchPublished

AI Website Builder

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Blueprint

Durable Local Service Site Sprint (5-7 days)

A fixed-scope delivery sprint that takes a local service client from a short business description to a live Durable site with bookings, CRM lead capture, and AI-drafted content, priced as a productized launch rather than hourly work.

Prerequisites
  • Client's domain registrar login or a decision to use the free domain included on the Launch plan
  • Google Business Profile access for the client location, since it is one of Durable's two documented integrations
  • Service menu, pricing, and booking rules (duration, buffers, staff) written down before configuration starts
  • An existing contact list in CSV form for the initial CRM import
  • A signed scope that caps revisions to the AI-generated draft and one round of brand asset changes
Execution Timeline
  • 1.Create the client workspace on the Free plan ($0) and run the AI website generation from the client's business description
  • 2.Time the first draft and brand asset generation so the sprint estimate is based on observed output, not a guess
  • 3.Capture the generated logo and image set for client review before any paid plan upgrade
  • 1.Upgrade to Launch at $25 monthly (or $22 monthly billed annually) once the draft is approved
  • 2.Connect the client's own domain or claim the free domain included with Launch
  • 3.Turn on Advanced SEO and GEO settings and confirm the site is indexable
  • 1.Configure the booking calendar with the client's service menu and sync it to their existing calendar
  • 2.Set booking availability rules so double bookings cannot occur across staff or locations
  • 3.Test a live booking end to end and confirm the confirmation flow reaches the client
  • 1.Import the client's contact list into the built-in CRM and verify field mapping
  • 2.Publish lead capture forms on the site and route submissions into the CRM pipeline
  • 3.Connect the Google Business Profile so local search data and reviews surface in Durable
  • 1.Configure the AI marketing agents to draft blog posts and review replies for client approval
  • 2.Set the approval workflow so nothing publishes without the client signing off
  • 3.Draft the first two blog posts and one review reply as worked examples for the client
  • 1.Run a full walkthrough with the client covering CRM, bookings, and AI content approval
  • 2.Record the handoff session and write the self-management guide against Durable's actual admin screens
  • 3.Confirm the client can log in, see leads, and approve content without agency help
  • 1.Publish the site and verify the domain, SEO settings, and booking flow one final time
  • 2.Hand over credentials and the written guide, then close the sprint
  • 3.Log actual hours against the 16h setup estimate to refine the next quote
$25-$49 per month in platform cost depending on whether the client stays on Launch or moves to Grow, against a $1,800 one-time build fee for the sprint5-7 days
ROI Logic

The Durable Quick Launch offer is priced at $1,800 for roughly 16 hours of setup, and the platform cost behind it is $25 monthly on Launch or $49 monthly on Grow, so a single sprint covers more than a year of subscription even at the higher tier. Margin holds because the AI draft removes the blank-page hours that normally eat a local site build, and the recurring subscription can be billed to the client as part of a small care retainer. The constraint to watch is that Durable's documented integrations stop at Google Business Profile and Cloudflare, so any client needing HubSpot or Salesforce connectivity falls outside this offer.

Deliverables
  • Live Durable site on the client's domain with Advanced SEO and GEO enabled
  • Booking calendar synced to the client's calendar with the full service menu configured
  • Populated CRM with imported contacts and published lead capture forms
  • Two AI-drafted blog posts and one review reply approved by the client as templates
  • Written handoff guide and recorded walkthrough for client self-management
Definition of Done

The client can log into Durable, see a new lead in the CRM, take a booking on the live site, and approve an AI-drafted post without contacting the agency.

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