Implementation BlueprintExecution layer

Overhear Buying-Intent Lead Feed (5-7 days)

Agencies configure Overhear keyword scans across X, Reddit, LinkedIn, YouTube, Hacker News and the web, then hand clients a weekly feed of mentions labeled as buying intent, complaint, bug report, question or praise, priced against prepaid scan credits instead of a subscription. Time: 5-7 days.

By InnovaAI ResearchPublished

Social Listening Insights

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Blueprint

Overhear Buying-Intent Lead Feed (5-7 days)

Agencies configure Overhear keyword scans across X, Reddit, LinkedIn, YouTube, Hacker News and the web, then hand clients a weekly feed of mentions labeled as buying intent, complaint, bug report, question or praise, priced against prepaid scan credits instead of a subscription.

Prerequisites
  • Client brand name, competitor names and 3 to 5 topic keywords signed off in writing
  • A purchased Overhear credit pack (the $10 pack of 6,000 credits covers a small pilot; the $50 pack of 35,000 credits plus 5,000 bonus credits suits multi-brand accounts)
  • Named client-side owner who will act on the buying-intent and complaint labels each week
  • Agreed scan cadence per source (hourly, six-hour or daily) so credit burn is predictable before the first invoice
  • A shared reporting destination (sheet, doc or client portal) where labeled mentions will land
Execution Timeline
  • 1.Create the Overhear account and buy the first credit pack; credits never expire, so the agency can hold stock across clients
  • 2.Map the client's keyword set: brand name, competitor names and 3 core topics, with source priorities across X, Reddit, LinkedIn, YouTube, Hacker News and the web
  • 1.Load keywords into Overhear and set scan intervals per source, choosing hourly only for the channels where the client's niche actually talks
  • 2.Run a first test scan and check that AI labeling sorts mentions into buying intent, complaint, bug report, question and praise correctly
  • 1.Tune keyword exclusions where false positives appear (common brand-name collisions, generic product words)
  • 2.Record the credit cost of the test scan from the usage dashboard so the per-client scan budget is grounded in real numbers
  • 1.Build the categorized mention report template, segmented by mention type and sentiment
  • 2.Draft the response playbook: which labels the client answers same-day (complaints, buying intent) and which get logged only
  • 1.Run a 48-hour live scan window on the tuned keyword set and capture a baseline mention volume per source
  • 2.Review optional AI-generated reply drafts against the client's tone and flag any that need rewriting before use
  • 1.Walk the client through the labeled feed and the credit consumption pattern so they understand what triggers extra scans
  • 2.Agree the weekly delivery rhythm and the escalation rule for complaint and bug report labels
  • 1.Hand over the live Overhear workspace, the report template and the response playbook
  • 2.Set the monthly credit top-up threshold and confirm which pack size matches the measured scan volume
$10 to $50 in Overhear prepaid credits per client per month for typical single-brand monitoring, scaling with scan frequency; the $25 pack (16,000 credits plus 1,000 bonus) fits most mid-volume accounts5-7 days
ROI Logic

Credit packs cost $10, $25 or $50 and never expire, so the agency's tool cost per client is a known, small line item rather than a recurring seat fee. A buying-intent lead feed retainer priced well above the monthly credit burn leaves most of the fee as delivery margin, and unused credits carry forward to the next client instead of being written off.

Deliverables
  • Configured Overhear workspace with client keywords, competitor names and per-source scan cadence
  • Categorized mention report template segmented by buying intent, complaint, bug report, question and praise
  • Response playbook defining which labeled mentions the client answers same-day
  • 48-hour baseline scan summary with mention volume per source and measured credit cost
  • Credit top-up plan mapping scan frequency to the $10, $25 or $50 pack sizes
Definition of Done

The client receives a scheduled Overhear feed where buying-intent and complaint mentions are labeled correctly on the first pass and the measured credit burn per week is documented.

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