Why Overhear's Prepaid Credit Model Changes Agency Listening Economics

Overhear bills per scan through prepaid credit packs ($10 for 6,000 credits, $25 for 16,000 plus 1,000 bonus, $50 for 35,000 plus 5,000 bonus) rather than a monthly subscription, so an agency pays only for the scans a client actually needs. That flips the usual listening-tool math: instead of absorbing a fixed seat fee on every retainer, delivery cost tracks client volume, and a $1,500 Overhear Local Brand Monitor offer with 16 hours of setup can be priced against a known credit spend. The catch is that agencies must front the credits and manage consumption, which is an operational discipline problem, not a margin problem.