Overhear Credit Burn Rate

Overhear bills per scan from prepaid credits, so the agency's real cost driver is scan frequency multiplied by keyword count, not a seat count. A client monitored hourly across 40 keywords burns credits roughly 24 times faster than the same client on a daily cadence. Before quoting a retainer, run a one-week pilot at the client's intended cadence, read the per-scan cost receipts in the usage dashboard, and multiply. The $10 pack (6,000 credits), $25 pack (16,000 plus 1,000 bonus), and $50 pack (35,000 plus 5,000 bonus) give you three top-up sizes to map against that measured burn. Agencies that skip the pilot tend to underprice variable-volume clients and absorb the overage; agencies that measure first can set a scan cadence the retainer actually covers and sell cadence upgrades as a paid tier.