Shortener.dev Branded Link Resale Build (5-7 days)
A five to seven day build that turns Shortener.dev into a resellable branded-link and click-attribution service for client marketing teams, priced against a $29 to $89 monthly vendor cost. Time: 5-7 days.
By InnovaAI ResearchPublished
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Shortener.dev Branded Link Resale Build (5-7 days)
A five to seven day build that turns Shortener.dev into a resellable branded-link and click-attribution service for client marketing teams, priced against a $29 to $89 monthly vendor cost.
- Agency Shortener.dev account on the Pro plan ($29/month, 3 custom domains, 5 projects, 5 team members) or Business plan ($89/month, 5 custom domains, 10 projects) depending on client count
- At least one client-owned domain with DNS access so links resolve as go.clientbrand.com instead of a generic shortener domain
- A written UTM naming convention agreed with the client's marketing lead before any links are created
- A named delivery owner who can review click reports monthly and a defined escalation path for broken or expired links
- Client sign-off on which destinations require password protection or expiration dates
- 1.Create the agency workspace and confirm the plan tier against the client roster: Pro at $29/month covers 3 custom domains and 5 projects, Business at $89/month covers 5 custom domains and 10 projects
- 2.Map each client brand to a project so campaign links stay separated and reporting does not mix accounts
- 1.Point the client's subdomain at Shortener.dev and verify links resolve on the custom domain
- 2.Draft the UTM naming convention (source, medium, campaign) and store it where the client's team can copy it
- 1.Build the first campaign link library with UTM parameters and social preview cards for each channel
- 2.Apply device and geo targeting so iOS, Android, and country-specific visitors land on the correct destination
- 1.Set expiration dates on time-bound links (promotions, event registrations) and password protection on gated destinations
- 2.Test every link on mobile and desktop before handing the library to the client
- 1.Configure the REST API key and document the endpoint calls the client's developers need for programmatic link creation
- 2.Run one scripted link creation against the API to confirm the client's stack can call it
- 1.Pull click analytics by geography, referrer, device, and OS into the one-page monthly report template
- 2.Confirm the analytics window matches the plan: 30 days on Pro, 60 days on Business, so report cadence does not outrun retention
- 1.Walk the client through the link library, report template, and API handoff in a single session
- 2.Hand over the retainer scope: monthly link builds, report delivery, and link hygiene checks
A single client on the $350/month branded links retainer covers the $29 Pro plan more than ten times over, and two clients on Business-tier volume still clear the $89 monthly cost with wide margin. The build is front-loaded: 8 hours of setup plus roughly 2 hours a month per client, so the retainer margin improves as the same workspace and UTM convention get reused across accounts.
- Configured custom domain with a documented UTM naming convention
- Campaign link library with social preview cards, expiration rules, and password-protected destinations
- Device and geo targeting map showing which visitor segments route to which destination
- One-page monthly click report covering geography, referrer, device, and OS
- REST API integration notes for the client's developers
The client's branded links resolve on their own domain, every campaign link carries the agreed UTM parameters, and the first geography and device report has been delivered and reviewed.
More on Shortener.dev
- StrategyWhy Shortener.dev Turns Link Attribution Into Agency Retainer Evidence
- ConceptShortener.dev Link Volume Ladder
- Evaluation RuleShortener.dev Rule: Buy It for Per-Link Attribution, Not for Client Dashboards
- Decision FrameworkShortener.dev: Buy vs Skip (Agency Link Tracking Under 5 Concurrent Campaigns)
- Failure PatternThe Shortener.dev Attribution Trap: Why Agencies Fail With Branded Links in Multi-Channel Campaigns
- Operating ProcedureShortener.dev Campaign Link Provisioning (Delivery)
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