Shortener.dev Campaign Link Provisioning (Delivery)

Shortener.dev Campaign Link Provisioning (Delivery)

1. 01

   Confirm the client's custom domain is attached before any link is built

   Shortener.dev caps custom domains at 3 on Pro ($29/month) and 5 on Business ($89/month). If the client already has two domains in use, add the third only after checking the project count too, since Pro allows 5 projects and Business allows 10.

2. 02

   Create a project named for the campaign, not the client

   One project per campaign or brand keeps click reports readable when the agency runs several concurrent campaigns for the same client. Label it with the campaign code so the monthly report can be matched to the retainer line item.

3. 03

   Build the destination link with UTM parameters in the UTM builder

   Set source, medium, and campaign fields inside Shortener.dev rather than appending them by hand, so every link in the campaign carries the same parameter structure and the client's own analytics tool reads them consistently.

4. 04

   Apply device and geo targeting where the campaign needs split destinations

   Route iOS and Android visitors to separate app store listings, or send country-specific traffic to localized landing pages, from a single short link. Document each routing rule in the delivery notes so the client knows why one link behaves differently by device.

5. 05

   Set expiration and password rules on time-bound or gated links

   Event registration links, pre-launch teasers, and press assets should carry an expiration date. Password protection suits internal or embargoed material. Both are available on the Free tier as well, so test the rule before the campaign goes live.

6. 06

   Attach social preview cards to every link destined for social or messaging channels

   A branded short link without a preview card renders as a bare URL in feeds. Set the card image and title per link so the branded domain carries the visual identity the client paid for.

7. 07

   Push high-volume or recurring links through the REST API

   When a client needs links generated per product SKU or per email send, create them programmatically and pull click analytics back through the same API. This keeps the agency inside the 1,000 links a month on Pro or 10,000 on Business without manual entry.

8. 08

   Verify click analytics coverage against the plan's retention window

   Free retains 7 days of click data, Pro 30 days, Business 60 days. Export or screenshot the geography, referrer, device, and OS breakdown before the window closes, because the client report is built from that data and it will not be recoverable afterward.