Shortener.dev Link Volume Ladder

Shortener.dev prices by link volume, not seats or clients: Free caps at 10 links with 7 days of click analytics, Pro at $29/month allows 1,000 links a month with 30 days of retention and 3 custom domains, and Business at $89/month lifts that to 10,000 links a month with 60 days of retention and 5 custom domains. For an agency, the constraint that bites is retention, not link count. A client running weekly email and social campaigns on Pro loses click history before a monthly report ships. The ladder model says: map each retainer to a link-volume band, then check whether the reporting window the client expects fits inside the plan's retention window. A performance marketing client needing quarterly geography and device trendlines belongs on Business; a restaurant running one monthly promo fits Pro. Price the retainer against the tier the reporting cadence demands, not the tier the link count suggests.