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AdEspresso Approval Funnel

AdEspresso's campaign approval feature lets agencies route Facebook and Instagram ads through client sign-off before launch, reducing revision cycles. For a retainer-based agency managing 10 accounts, the Plus plan at $99/mo includes up to 15 seats and white-label reports, making it viable to resell as a managed service. The funnel starts with campaign creation in AdEspresso, moves to client review via the approval workflow, and ends with automated publishing. This cuts the average launch time from days to hours, as clients can approve directly in the dashboard instead of emailing back and forth. Agencies can also use split testing to validate creative variations before full spend, ensuring client budgets are used efficiently. The result is a smoother delivery process, higher client satisfaction, and more predictable retainer margins.

By InnovaAI ResearchPublished Updated

Ad Management

What is AdEspresso Approval Funnel?

“Client approval workflow → faster campaign launches”

Create → Approve → Launch → Optimize

AdEspresso's campaign approval feature lets agencies route Facebook and Instagram ads through client sign-off before launch, reducing revision cycles. For a retainer-based agency managing 10 accounts, the Plus plan at $99/mo includes up to 15 seats and white-label reports, making it viable to resell as a managed service. The funnel starts with campaign creation in AdEspresso, moves to client review via the approval workflow, and ends with automated publishing. This cuts the average launch time from days to hours, as clients can approve directly in the dashboard instead of emailing back and forth. Agencies can also use split testing to validate creative variations before full spend, ensuring client budgets are used efficiently. The result is a smoother delivery process, higher client satisfaction, and more predictable retainer margins.

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