AdEspresso Rule: Adopt at $99/mo Plus When You Have 5+ Clients Needing Approval Workflows

The Plus plan at $99/mo includes unlimited ad spend, campaign approval, 15 seats, and white-label reports, making it cost-effective for agencies managing multiple clients. The platform's split testing and approval workflows reduce manual toggling, but it only supports Facebook and Instagram, so agencies needing Google or other channels should look elsewhere.

• •You manage 5 or more client ad accounts and need a single dashboard to avoid toggling between Meta Ads Manager and external tools.
• •Your team has up to 15 members who need collaborative access to campaign creation and approvals, matching the Plus plan's seat limit.
• •You require client approval workflows before campaigns launch, a feature only available on the Plus plan at $99/mo.
• •You want to resell white-label reports and collaboration tools to clients on a retainer, as included in the Plus plan.
• •You run split tests across audiences and creatives for multiple clients and need automated post promotion and optimization triggers.