Asset Reuse Half-Life

Asset Reuse Half-Life is the window in which a generated visual still reads as current to a client's audience before it starts costing more to defend than to replace. Agencies typically treat image generation as a one-time production event, but campaign visuals decay: seasonal cues age, competitor aesthetics shift, and platform crops change. The framework asks delivery leads to assign every generated asset a shelf life at the moment of creation, then schedule regeneration against that clock rather than against client complaints. A practical example sits in template-driven output: Mosaicora refreshes Open Graph images on a schedule across client sites, which is the half-life model applied to one narrow asset class. Extending the same discipline to hero images, ad variants, and packaging mockups turns image generation from a project line item into a recurring retainer service, and it gives account managers a defensible reason to bill monthly rather than per asset.