BetterPic Batch Margin Curve

BetterPic prices one-time per order, not per seat: Basic at $35 for 20 headshots, Pro at $39 for 60, Expert at $79 for 120. The jump from Basic to Pro is $4 for triple the output, so the margin curve bends hard at Pro. An agency quoting a 40-person real estate team should buy Expert orders and split them across seats rather than run 40 Basic orders, which would cost $1,400 against $79 for the same 4K output. The constraint is turnaround: Expert delivers in 1 hour with 12-hour support, Basic takes 2 hours with 48-hour support, so client SLAs decide the tier as much as unit economics. Because there is no subscription tier, each client engagement is a one-time transaction, which means agencies should price per project and bank the spread, not promise a monthly retainer against a cost base that resets every order.