Cap Storage Sovereignty Ladder

Cap's storage choice is the agency's real pricing lever, not the seat count. A four-person agency on Cap Pro at $8.16/user/month annual pays $391.68/year, but the same team on Desktop Licenses at $2.42 per license per month pays $116.16/year and keeps unlimited local recordings, trading cloud links down to 20 per month at up to 5 minutes each. Move a compliance-sensitive client onto self-hosted Cap and the recording never leaves their infrastructure, which is what makes SOC 2 Type II, ISO 27001, and HIPAA claims defensible in a retainer conversation. The ladder matters because each rung changes what you can promise: Cap Cloud for speed, S3 or Google Drive for client-owned storage, self-hosted for regulated delivery. Price the retainer against the rung, not the headcount.