OpenLagoon Branded Booking Ladder

OpenLagoon's pricing creates a natural three-rung ladder for agencies. Rung one: the Free plan at $0/mo gives a client a working booking page, meetings up to 5 people and 40 minutes each, Google and Outlook calendar sync, and Stripe payments with no platform cut. Rung two: Pro at $19/mo adds unlimited meeting length, group meetings and live events up to 100 people, the client's logo and colors on the booking page, and cloud recording. Rung three: the agency's own retainer, where the branded booking flow becomes part of the monthly deliverable. A coaching agency can launch a prospect on Free in an afternoon, upsell Pro once group workshops appear on the calendar, and fold the $19/mo vendor cost into a $299/mo OpenLagoon Local Booking Setup retainer. The ladder works because each rung removes a specific friction the previous one exposed, not because the plan names sound bigger.