Ressto Plan Ladder
Ressto's pricing creates a natural upgrade ladder for agency retainers.
By InnovaAI ResearchPublished
What is Ressto Plan Ladder?
“Growth $39 → Scale $99 → Enterprise unlimited”
Ressto's pricing creates a natural upgrade ladder for agency retainers. Growth at $39/month covers unlimited orders, menu items, QR codes, staff accounts, a client-owned domain, and 20+ payment gateways. That fits a single-location cafe or food truck where the agency bills roughly $420/month for a 12-hour setup plus 2 hours of monthly maintenance. Scale at $99/month adds branded iOS and Android apps, a loyalty system, a delivery management system with a driver app and live order tracking, and a points and rewards program. That tier justifies a higher retainer for multi-location QSR operators who need delivery dispatch and repeat-purchase mechanics. Enterprise removes the restaurant cap, so agencies consolidating several locations under one account should model the per-restaurant cost before quoting. The framework: match the plan tier to the client's order volume and delivery complexity, not to the agency's own margin target.
More on Ressto
- StrategyWhy Ressto Turns Restaurant Retainers Into Recurring Product Revenue
- Evaluation RuleWhen to Adopt Ressto: Commission-Free Ordering as a Retainer Line, Not a Platform Bet
- Decision FrameworkRessto: Buy vs Skip (Restaurant Agency Reselling Commission-Free Ordering)
- Failure PatternThe Ressto App-Only Retainer Trap
- Implementation BlueprintRessto Restaurant Retainer Rollout (7-10 days)
- Operating ProcedureRessto Client Workspace Setup (Onboarding)