When to Adopt Ressto: Commission-Free Ordering as a Retainer Line, Not a Platform Bet
Should our agency resell Ressto's white-label ordering stack to restaurant clients, and at which tier do we commit? Adopt Ressto at the $39 Growth tier for a single pilot location, and only move that client to the $99 Scale tier once branded iOS and Android apps, the loyalty system, and live driver tracking are deliverables the client has already agreed to pay for.
By InnovaAI ResearchPublished
“Should our agency resell Ressto's white-label ordering stack to restaurant clients, and at which tier do we commit?”
Adopt Ressto at the $39 Growth tier for a single pilot location, and only move that client to the $99 Scale tier once branded iOS and Android apps, the loyalty system, and live driver tracking are deliverables the client has already agreed to pay for.
Agencies sign every restaurant client straight onto Scale at $99/month because the branded app sounds like the headline deliverable, then discover the client never uses the loyalty program or driver tracking, and the agency is carrying a tier cost the $420/mo retainer was never scoped to absorb.
Growth at $39/month already covers unlimited orders, menu items, QR codes, staff accounts, a client-owned domain, and 20+ payment gateways, which is enough to prove the ordering flow before you commit to app-store builds. Scale at $99/month adds the branded apps, loyalty points and rewards, the delivery management system, and real-time driver tracking, so it only earns its price when those specific items sit inside a signed retainer. The Enterprise tier is where unlimited restaurants and dedicated support live, so agencies running more than a handful of locations should price that conversation before promising scale.
- •Your client roster includes at least three independent restaurants, cafes, food trucks, or multi-location QSR operators that currently pay per-order commission to a third-party marketplace.
- •You can absorb a 12-hour setup per location and hold 2 hours per month for menu, settings, and order-flow maintenance.
- •The client's POS is Square or Toast, so the sync work is configuration rather than custom integration.
- •You want a recurring line item near $420/mo per location without hiring a developer or maintaining proprietary ordering code.
More on Ressto
- StrategyWhy Ressto Turns Restaurant Retainers Into Recurring Product Revenue
- ConceptRessto Plan Ladder
- Decision FrameworkRessto: Buy vs Skip (Restaurant Agency Reselling Commission-Free Ordering)
- Failure PatternThe Ressto App-Only Retainer Trap
- Implementation BlueprintRessto Restaurant Retainer Rollout (7-10 days)
- Operating ProcedureRessto Client Workspace Setup (Onboarding)