WCAG Repair Audit-to-Retainer Bridge

WCAG Repair's pricing creates a natural upgrade path for agencies. The Complete Site Audit costs $29 one-time and bundles the Site Health Report, Security Remediation Guide, and AI Readiness assessment. The SMB Starter retainer runs $399/mo with 8h setup and 2h/mo, covering monthly rescans, priority code fixes, and a branded compliance report. The bridge works because the $29 audit surfaces the exact violations that justify ongoing monitoring: a clinic site with missing alt text and contrast failures gets a remediation guide, then a monthly retainer to keep those fixes from regressing. Agencies selling one-off audits at $29 leave the recurring revenue on the table. The margin sits in the retainer, not the scan. Position the audit as a paid diagnostic and the retainer as the compliance maintenance contract. The 10-page free scan limit means most client sites need the paid tier before you can even quote the retainer.