Decision FrameworkDecision layer

WCAG Repair: Buy vs Skip (Accessibility Retainer Readiness)

IF your agency already sells recurring website work to clients in regulated sectors and can absorb an 8h setup plus 2h/mo per account, THEN buy WCAG Repair and resell the $399/mo SMB Starter retainer, because the $8.99 Accessibility Guide and $29 Complete Site Audit one-offs are too thin to carry a service line alone. IF your delivery team cannot manually verify the axe-core findings before signing a compliance certificate, THEN skip, because WCAG Repair only catches automated-testable issues and the certificate still carries your agency's name.

By InnovaAI ResearchPublished

Security Tools
Decision Frame

WCAG Repair: Buy vs Skip (Accessibility Retainer Readiness)

“IF your agency already sells recurring website work to clients in regulated sectors and can absorb an 8h setup plus 2h/mo per account, THEN buy WCAG Repair and resell the $399/mo SMB Starter retainer, because the $8.99 Accessibility Guide and $29 Complete Site Audit one-offs are too thin to carry a service line alone. IF your delivery team cannot manually verify the axe-core findings before signing a compliance certificate, THEN skip, because WCAG Repair only catches automated-testable issues and the certificate still carries your agency's name.”

When is it the right choice?
  • You serve government contractors, clinics, law offices, or EU-facing sites that need ADA, Section 508, or EAA documentation, and the downloadable audit certificate plus embeddable badge gives clients a paper trail they can hand to procurement.
  • You want a productized retainer rather than project work: the $399/mo SMB Starter bundles monthly monitoring, priority fixes from the AI remediation guide, and a branded progress report at roughly 2h/mo of delivery time.
  • Your clients run WordPress, Shopify, or React, where the platform-specific copy-paste fixes in the remediation guide cut implementation time versus writing patches from scratch.
  • You need a fast pre-sales hook: free scans cover up to 10 pages and return results in about 2 minutes, enough to open a conversation before any paid tier is purchased.
  • You are adding accessibility as a new service line and would rather resell scanning than build axe-core infrastructure in-house.
When should you skip it?
  • Your clients' sites are large or complex enough that the 10-page free limit and 100-page paid ceiling force you to split audits across multiple purchases, which muddies the compliance story.
  • You would be selling accessibility as a legal guarantee: WCAG Repair detects only automated-testable issues such as missing alt text, color contrast, ARIA errors, and keyboard navigation, so manual review and assistive-technology testing stay on your team's plate.
  • Your agency has no delivery capacity for the 8h setup per client, since the retainer only works if someone implements the priority fixes each month rather than emailing the PDF.
  • Prospects are price-anchored to free scanners and will not pay a $399/mo retainer for monitoring they believe they can get at no cost.
  • You need deep security or infrastructure remediation: the $29 Complete Site Audit bundles SSL, DNS, header, and performance checks, but that is a different service than the accessibility work your client asked for.
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