Evaluation RuleDecision layer

WCAG Repair Rule: Sell the $8.99 Guide, Not the Scan

Should an agency adopt WCAG Repair as a paid accessibility service line, or is the free 10-page scan enough to serve existing clients? Adopt WCAG Repair when a client contract or sales motion requires documented accessibility compliance, and price the remediation guide as the deliverable rather than the scan itself.

By InnovaAI ResearchPublished

“Should an agency adopt WCAG Repair as a paid accessibility service line, or is the free 10-page scan enough to serve existing clients?”

Adopt WCAG Repair when a client contract or sales motion requires documented accessibility compliance, and price the remediation guide as the deliverable rather than the scan itself.

Common Mistake

Treating the free 10-page scan as the client deliverable and reselling it as a compliance audit. It produces no remediation guide, no audit certificate, and no monthly progress tracking, so the client gets a list of violations with no fix path and no ADA, Section 508, or EAA documentation to show a procurement officer. The paid guide and the recurring rescan are the billable assets, not the scan output.

Why This Works

The free tier caps at 10 pages and returns results in about 2 minutes, which is enough to qualify a prospect but not enough to bill against. The $8.99 Accessibility Guide and $29 Complete Site Audit are one-time purchases, so the agency's margin comes from packaging them into the $399/mo SMB Starter retainer, where 8 hours of setup plus 2 hours a month covers deployment, priority fixes, and a branded progress report. WCAG Repair only detects automated-testable issues such as missing alt text, color contrast failures, unlabeled form fields, broken ARIA, and keyboard navigation problems, so the retainer must be scoped around what the scanner can actually prove.

Apply When
  • •The agency already serves at least one government contractor, healthcare, education, or publicly funded client where ADA, Section 508, or EAA documentation is a procurement requirement.
  • •Client sites run on WordPress, Shopify, or React, so the platform-specific copy-paste fixes in the AI remediation guide can be handed to the existing dev or content team without a rewrite.
  • •The agency wants a recurring line item rather than a one-off project, and can support a monthly rescan and progress report cadence on top of current delivery work.
  • •Prospect sites are under 100 pages, which is the ceiling for paid plan audits, so the scan scope matches what the client actually owns.
  • •The agency has no in-house accessibility specialist and does not want to build axe-core scanning infrastructure from scratch.
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