Evaluation RuleDecision layer

When to Adopt My Community Platform: Membership Clients Above 5,000 Members

Should our agency adopt My Community Platform as a white-label community hub for membership-based clients, or keep recommending standalone tools like Eventbrite, Mailchimp, and Facebook Groups? Adopt My Community Platform only when a membership client's headcount and email volume justify the Growth or Scale tier, and keep Launch-tier clients on a fixed retainer that covers the $150 monthly platform cost.

By InnovaAI ResearchPublished Updated

“Should our agency adopt My Community Platform as a white-label community hub for membership-based clients, or keep recommending standalone tools like Eventbrite, Mailchimp, and Facebook Groups?”

Adopt My Community Platform only when a membership client's headcount and email volume justify the Growth or Scale tier, and keep Launch-tier clients on a fixed retainer that covers the $150 monthly platform cost.

Common Mistake

Agencies sell My Community Platform to general B2B SaaS clients and then discover the Stripe and Calendly only integration set cannot reach the client's CRM or marketing stack, forcing manual exports and eroding the retainer margin built into the $2000/mo Community Launch offer.

Why This Works

Launch covers up to 5,000 members and 50,000 emails per month at $150 monthly or $125 on annual billing, while Growth at $900 monthly ($750 annual) adds native iOS and Android apps, push notifications, and direct messaging for up to 10,000 members. Scale at $1900 monthly ($1583 annual) reaches 25,000 members and 500,000 emails per month. Because integrations stop at Stripe and Calendly, the platform fits mission-driven and membership verticals better than general B2B SaaS clients who need broader data connections.

Apply When
  • •The client is a nonprofit, school, chamber of commerce, or membership organization with an existing member base between 5,000 and 25,000 people
  • •The client currently pays separately for event ticketing, email campaigns, and a private Facebook Group, and wants one branded destination instead
  • •The client needs native iOS and Android apps with push notifications, which requires the Growth plan at $900 per month or the Scale plan at $1900 per month
  • •The agency can absorb 20 hours of setup and roughly 4 hours per month of ongoing delivery per client, matching the Community Launch offer at $2000/mo
  • •The client's payment and scheduling stack is already Stripe and Calendly, since those are the only integrations My Community Platform supports
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