Failure PatternDecision layer
Overcustomization Kills Margin
Symptom: Every client gets a unique build. Root cause: No constraints and exclusions defined.
By InnovaAI Research
How do you recognize it?
- •Every client gets a unique build
- •Delivery time is unpredictable
- •Team is constantly firefighting
Why does it happen?
- •No constraints and exclusions defined
- •Offer is not productized
- •No reusable SOP fragments/templates
How do you fix it?
- •Freeze the scope for 30 days
- •Define core deliverables + paid upgrades
- •Convert steps into SOP fragments immediately
Prevention Resources4 linked resources