Failure PatternDecision layer
Scope Creep (Offer Instability)
Symptom: Timelines expand every week. Root cause: No exclusions and change control.
By InnovaAI Research
How do you recognize it?
- •Timelines expand every week
- •Client adds requirements mid-stream
- •Agency loses margin and quality drops
Why does it happen?
- •No exclusions and change control
- •No milestone-based delivery
- •Offer layers not defined
How do you fix it?
- •Introduce change control + paid upgrades
- •Lock milestones and acceptance criteria
- •Reframe extras as upgrades, not obligations
Prevention Resources4 linked resources