Avatar and Voiceover Consent Intake (Onboarding)
A checklist with 7 steps: Collect written likeness and voice authorization before any avatar or cloned-voice asset is generated.
By InnovaAI ResearchPublished
What are the steps?
Avatar and Voiceover Consent Intake (Onboarding)
- 01
Collect written likeness and voice authorization before any avatar or cloned-voice asset is generated
Have the client's legal contact sign a one-page release naming the specific talent, the platforms the video will run on, and an expiry date. Store it in the client folder, not a personal drive.
- 02
Record the intended usage window and territory on the intake form
A 90-day paid social flight and a perpetual website explainer carry different risk profiles. Note both the media end date and whether the client may reuse the asset after the retainer ends.
- 03
Capture source footage requirements for the talent being replicated
Ask for two minutes of clean audio with no background music and a straight-on camera clip. Tools such as AKOOL and Aistudios produce noticeably better lip-sync when the reference clip is shot at eye level with even lighting.
- 04
Confirm which languages the deliverable will be dubbed into and who approves each version
Translation quality varies by language pair, so name a native reviewer per market. Budget one revision round per language in the statement of work rather than absorbing it later.
- 05
Flag regulated claims the avatar will speak on camera
Financial, health, and legal scripts need compliance sign-off before recording, because re-recording a cloned voice after approval costs more than a script edit.
- 06
Log the asset in the client's brand kit with the consent document reference number
Any editor pulling the avatar or voice model should see the release date and expiry at a glance. Platforms like BIGVU and Viddyoze let you store brand palettes and templates, but the consent record lives with the agency.
- 07
Set a calendar reminder 30 days before consent expiry
Renewal conversations are easier to start early. If the client declines renewal, pull the asset from scheduled posts before the lapse date.