Avatar and Voiceover Disclosure Review (QA)

Avatar and Voiceover Disclosure Review (QA)

1. 01

   Confirm the client contract states whether synthetic presenters and cloned voices are permitted on their channels

   Some brand and legal teams prohibit AI avatars outright, while others allow them only in internal or training content. Get the answer in writing before a single frame is rendered.

2. 02

   Log every synthetic element in the edit before review, not after

   Track which shots use a generated presenter, which use a cloned voice, and which use a licensed human recording. A reviewer cannot flag what the timeline does not label.

3. 03

   Check platform disclosure rules for each destination the client publishes to

   Disclosure requirements differ between paid social, organic feeds, and client-owned landing pages, and they change. Verify current policy per channel rather than applying one blanket rule.

4. 04

   Test cloned voice output against the client's own pronunciation list

   Brand names, product SKUs, and regional place names are where synthesis fails first. Run a 30-second sample past the client contact before committing to a full script read.

5. 05

   Have a named human reviewer sign off on the final cut

   The reviewer owns editorial judgment: pacing, claims, tone, and whether the avatar reads as credible for this audience. Record the reviewer's name and date against the delivered file.

6. 06

   Archive the source script, voice settings, and avatar selection with the delivered asset

   When a client asks for a revision in month three, the agency needs to reproduce the same presenter and voice. Undocumented settings turn a 20-minute edit into a full re-render.

7. 07

   Flag any synthetic element that appears in a regulated claim or testimonial

   Health, financial, and endorsement content carries separate rules. Escalate to the client's compliance contact instead of resolving it inside the delivery team.