The Meeting Data Dividend: Why Transcripts Become Agency Margin

Meeting assistants stop being a productivity perk the moment agencies treat transcripts as raw material for client deliverables rather than internal notes. The economics shift because the same recorded hour can feed a follow-up email, a compliance log, a scope-change record, and a retainer justification without a second pass. Agencies that build the repurposing pipeline first will price work on outcomes while competitors still bill for note-taking time.