Implementation BlueprintExecution layer

Instiller White-Label Email Retainer Build (6-9 days)

A productized retainer that puts a client's email program on Instiller under your agency's brand, with automation, landing pages, and cart recovery live inside the first two weeks. Time: 6-9 days for setup, then 3-5 hours per month for campaign and deliverability management.

By InnovaAI ResearchPublished

Email Marketing

How do you implement it?

Blueprint

Instiller White-Label Email Retainer Build (6-9 days)

A productized retainer that puts a client's email program on Instiller under your agency's brand, with automation, landing pages, and cart recovery live inside the first two weeks.

Prerequisites
  • A signed client agreement that names email volume and the monthly retainer fee before any sending domain is touched
  • Access to the client's DNS so SPF and DKIM records can be published for their branded sending domain
  • The client's logo files and brand colour codes for the Instiller rebranding step
  • An opted-in contact list in CSV form, with source and consent date noted for each segment
  • Agency staff logins provisioned inside Instiller, since the platform allows unlimited logins and client accounts
Execution Timeline
  • 1.Create the client account inside Instiller and apply the agency logo and colour scheme through the rebranding controls
  • 2.Register the client's branded sending domain and publish the SPF and DKIM records Instiller provides
  • 3.Confirm the account sits inside the unlimited client account structure so no per-seat charge applies
  • 1.Import the opted-in contact list and split it into segments by engagement recency and purchase history
  • 2.Build the first branded campaign template with the client's logo, colours, and footer address
  • 3.Run a seed-list test send to check rendering across the client's main inbox providers
  • 1.Build a three-email welcome automation triggered on new subscriber entry
  • 2.Add a re-engagement branch that suppresses contacts with no opens over 90 days
  • 3.Publish an embedded signup form and a popup to capture leads straight into the client account
  • 1.Stand up a landing page in Instiller for the client's lead magnet or seasonal offer
  • 2.Connect the landing page form to the welcome automation so submissions enter the same workflow
  • 3.Check the sender reputation dashboard and note the baseline score before the first broadcast
  • 1.Configure the cart abandonment recovery sequence if the client runs an ecommerce store
  • 2.Set the trigger window and the first recovery email, then test with a live cart on the client's site
  • 3.Add a second recovery email at the 24-hour mark with a different subject line
  • 1.Deploy the first broadcast campaign to the full opted-in list
  • 2.Review open, click, and bounce figures in the campaign report the following morning
  • 3.Adjust send-time settings based on the first 24 hours of engagement data
  • 1.Hand the client a one-page login guide covering their branded Instiller interface
  • 2.Agree the monthly campaign calendar and the number of broadcasts included in the retainer
  • 3.Set the reporting cadence and the deliverability review meeting for the first month
£325 per month for 100,000 monthly volume, with additional email above that band billed at £0.0033 per email. A 250,000-volume client therefore lands near £820 per month in platform cost before any agency markup.6-9 days for setup, then 3-5 hours per month for campaign and deliverability management
ROI Logic

Instiller charges one monthly fee based on email volume, not client count, so an agency running five clients at 100,000 emails each pays £325 per client rather than a per-account licence. A retainer priced at $500 per month per client against that £325 platform cost leaves roughly $150 to $200 of gross margin per client after sending and tooling, and the margin widens as volume grows because the overage rate is only £0.0033 per email. The unlimited client accounts and unlimited logins mean the second and third clients onboarded carry almost no incremental platform cost.

Deliverables
  • A rebranded Instiller account for the client with their logo, colours, and branded sending domain authenticated
  • A live welcome automation plus a re-engagement branch, both documented in a workflow map
  • An embedded signup form, a popup, and a published landing page feeding the same contact list
  • A cart abandonment recovery sequence with tested triggers and two recovery emails
  • A monthly reporting pack covering campaign results, sender reputation, and deliverability metrics
Definition of Done

The client's branded Instiller account is sending from an authenticated domain, at least one automation and one broadcast have delivered to the full opted-in list, and the sender reputation dashboard shows a stable score with no unresolved authentication warnings.

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