LuminaRX Revenue Floor Model

LuminaRX publishes a worked revenue projection: 500 monthly patients, 25% conversion, $199 average order value, minus $35 per provider visit, $12 per pharmacy fill, and $18 per lab test, landing at $14,263 net monthly. Treat that figure as a floor to defend, not a target to celebrate. Before an agency quotes a retainer to a med spa or pharmacy client, rebuild the model with the client's real numbers: their actual intake volume, their true fill rate, their contracted pharmacy cost. A client converting at 15% instead of 25% loses roughly two-fifths of gross before any agency fee. The framework forces delivery teams to price the $24,530/mo Med Spa Launch offer against the client's modeled floor, so the retainer survives a slow first quarter. Run the model during scoping, attach it to the statement of work, and revisit it at each monthly analytics review.