LuminaRX Rule: Price the Retainer Against the $14,263 Net, Not the $199 Order Value

The published projection holds provider cost at $35 per visit, pharmacy at $12 per fill, and labs at $18 per test, so the $14,263 net only survives when volume and conversion hit those marks; a client at half the patient volume does not produce half the margin, it produces a program that cannot cover the agency retainer. LuminaRX bundles intake, provider workspace, Stripe payments, and fulfillment routing, which removes the build cost that would otherwise justify a low retainer, so the agency's fee has to be priced off the net revenue the platform generates rather than off setup hours.

• •The prospect runs a single-location med spa, pharmacy, or wellness clinic with no existing virtual-care stack and no in-house intake or provider scheduling build
• •The client can plausibly route 500 monthly patients through the program at a 25% conversion rate and $199 average order value
• •The client's service menu depends on pharmacy fulfillment (cost per fill $12) or lab work (cost per test $18) that LuminaRX already routes
• •The client needs branded care on its own domain plus append-only audit logging, and has no compliance team to build that itself
• •The agency can absorb a 40-hour setup sprint before the first retainer invoice clears