Brand Voice Calibration Sprint (Onboarding)

Brand Voice Calibration Sprint (Onboarding)

1. 01

   Collect 10 to 15 recent client content samples across formats

   Pull blog posts, email sequences, landing pages, and social captions. Prioritize pieces the client's leadership considers on-brand and effective.

2. 02

   Extract explicit voice attributes from the samples into a scorecard

   Rate each sample on dimensions like formality, humor, jargon tolerance, and sentence length. Note recurring phrases and structural patterns that define the brand.

3. 03

   Configure the generator's brand profile with the extracted attributes

   Tools like Jasper and ContentIQ allow reusable brand profiles. Input the scorecard data, including audience definitions and tone guardrails, so outputs start closer to the target.

4. 04

   Generate a test batch of five pieces per content type

   Produce sample blog intros, email subject lines, and ad copy. Use the same prompts across tools to compare how each interprets the brand profile.

5. 05

   Run a blind review with the client's editorial lead

   Present the test outputs without tool labels. Ask the lead to mark each piece as on-voice, close, or off-voice, and collect specific rewrite notes for the off-voice items.

6. 06

   Adjust the brand profile and regenerate the failed pieces

   Incorporate the rewrite notes into the profile settings. Regenerate only the off-voice items and confirm the revised outputs align with the client's expectations.

7. 07

   Document the approved voice profile and calibration date

   Store the scorecard, sample set, and final profile in the client's shared drive. Note the calibration date so the profile can be revisited as the brand evolves.