Operating ProcedureExecution layer

Editorial Layer Quality Gate (QA)

A checklist with 6 steps: Verify every factual claim against a primary source before client delivery.

By InnovaAI ResearchPublished

What are the steps?

checklist

Editorial Layer Quality Gate (QA)

  1. 01

    Verify every factual claim against a primary source before client delivery

    Run each claim through the tool's citation flow or a manual search. Discard any assertion the source does not support, mirroring the fact-checking approach seen in ContentIQ.

  2. 02

    Confirm brand voice consistency across all generated assets

    Compare the output against the client's style guide and past content. Adjust tone, terminology, and sentence rhythm where the model drifted from the established voice.

  3. 03

    Check for hallucinated statistics, quotes, or product references

    Spot-check numbers and attributions against reputable sources. Replace any fabricated data with verified figures or remove the claim entirely.

  4. 04

    Assess answer engine optimization readiness for each piece

    Ensure the content directly answers likely customer questions in a structured format. Forrester notes that weak processes, not knowledge gaps, stall AEO gains, so verify question framing and source citation are embedded.

  5. 05

    Review AI visibility metrics as a range, not a single point

    Run the content through multiple query variations and report citation share as a range. Recent research shows AI visibility data fluctuates between runs, so single-point numbers mislead clients.

  6. 06

    Document the editorial review trail for client transparency

    Log which claims were verified, which were discarded, and what human edits were applied. This trail demonstrates the agency's value beyond raw generation.