Fact-Check and Citation Flow (QA)

Fact-Check and Citation Flow (QA)

1. 01

   Define the claim inventory for each piece of content

   List every factual assertion, statistic, and product claim in the draft. This becomes the checklist against which each claim is verified.

2. 02

   Run each claim through a source verification pass

   Use a tool that checks claims against real sources, such as ContentIQ, which discards unsupported claims before writing. For claims that fail, either find a supporting source or remove the claim.

3. 03

   Append a visible sources panel to every published piece

   Include a list of citations that readers and clients can inspect. This builds trust and aligns with answer engine optimization, where cited content is more likely to surface.

4. 04

   Flag any claim that relies on a single, low-authority source

   Cross-check statistics and quotes against at least two independent references. If a claim cannot be corroborated, mark it for client review before publication.

5. 05

   Review the final draft for brand voice consistency

   Ensure the editorial layer, not the generator, controls tone and style. Tools like WriteRush can be trained on existing content to match voice, but a human editor must confirm the output sounds like the client.

6. 06

   Document the verification process in the client handoff

   Provide a summary of how claims were checked and which sources were used. This transparency justifies the editorial premium and protects the agency if a claim is later questioned.