Why Botpress Turns Support Retainers Into Margin Instead of Headcount

Botpress moves the cost of a support retainer from per-seat labor to per-conversation capacity, so an agency's gross margin stops shrinking every time a client's ticket volume grows. The Plus plan at $150/mo bundles 250 conversations, unlimited AI agents, white-label webchat, and a custom-domain Help Center, which is the exact stack an agency needs to resell support automation under its own brand. The strategic stake is that agencies who ignore this keep pricing support by the hour while competitors price it by the resolved ticket.