BonusQR

BonusQR lets agencies launch stamp cards, points, cashback, and coupon programs for SMB clients without POS integration, which removes the single biggest delivery blocker in local retail and food service. The white-label add-on costs 690 € one-time setup plus 69 € monthly, so an agency reselling at a fixed retainer must price above that floor or watch margin compress. The strategic prize is recurring revenue: loyalty programs renew monthly by nature, unlike one-off campaign work.

BonusQR's white-label add-on costs 690 € one-time setup plus 69 € monthly, stacked on top of whichever base plan you run. That fixed 69 € is the number that decides whether a reseller deal works. Put a cafe on the 69 € Premium plan under your own brand and resell at a 299 €/mo retainer: after the 69 € white-label fee and the 69 € plan, roughly 161 €/mo remains before delivery labor. The Local Loyalty Starter offer budgets 8h setup plus 2h/mo, so at a 75 € blended rate the recurring delivery cost is about 150 €, leaving a thin but real margin. Sign three clients on the same white-label account and the 69 € fee spreads across all three, which is where the model turns. Agencies that sell one client at a time rarely clear the threshold; agencies that batch onboarding do.

Retention Surface Area is the count of distinct customer moments an agency can instrument and bill against: abandoned checkout, failed renewal, replenishment window, loyalty milestone, winback trigger. The framework matters because each additional surface converts a one-off campaign into a standing retainer line, and because surfaces differ wildly in tooling cost. A Shopify merchant running Stamped gets replenishment and winback flows inside the same platform that holds loyalty and reviews, so the agency adds surfaces without adding vendors. A Polar.sh merchant has narrower ground: Snagr covers three events (abandoned checkout, failed renewal, cancellation) and measures recovered revenue against a 5% holdback control group, which gives the agency a defensible number to bill on. SMB clients without POS integration can still open surfaces through BonusQR stamp and points programs. The strategic risk is platform lock: surfaces built only inside Customer.io or Iterable logic do not port to a client whose stack changes.

Recovery Attribution Floor treats every winback, abandoned-checkout, and failed-renewal flow as unproven until a holdback group measures it. The framework: split the audience, suppress the sequence for a control cohort, and report only the lift above that floor. Agencies that skip the control group sell activity; agencies that run one sell incremental revenue. Snagr applies this directly to Polar.sh merchants, emailing after abandoned checkouts, failed renewals, and cancellations while measuring recovered revenue against a 5% holdback control group on a flat fee. That structure matters for retainers because it converts a vague retention promise into a number a client can audit. The same discipline applies to replenishment and winback flows built in Customer.io or Stamped: without a suppressed cohort, a 12% recovery rate may be mostly customers who would have returned anyway. Build the control group before the campaign, not after the invoice.

Adopt BonusQR for resale only once you have two or more signed local-service clients whose combined retainers cover the 69 € monthly white-label fee and your delivery hours.

Before quoting a lifecycle retainer, confirm the agency owns or can read the behavioral event stream, then scope the work around the event model rather than around any single messaging platform.

IF your agency already serves local businesses (cafes, salons, gyms, retail) that need a retention program but have no POS system, THEN BonusQR's Free 0 € tier lets you pilot a stamp-card or points scheme at zero software cost and upgrade to Basic 19 €/mo or Premium 69 €/mo as the client's visit volume grows. IF you intend to resell loyalty as a recurring retainer under your own brand, THEN budget the white-label add-on at 690 € one-time setup plus 69 € monthly on top of the base plan, because that fee sits outside the Free, Basic, and Premium tiers and directly compresses margin on a fixed-fee retainer.

Agencies provision BonusQR under their own brand, configure a pilot client's stamp card or points scheme, and package it as a monthly retainer for local service businesses that have no POS integration.