White-LabelScreening Interview AssistFull WL

Raffi

Raffi is a white-label AI recruiting platform that automates first-round candidate screening for recruitment agencies.

Raffi is a white-label AI recruiting platform, priced at $199 a month on the Pro plan, integrating with Workable, Google Calendar, Slack and LinkedIn. InnovaAI rates it 9.2 of 10 for agency resale, with full white-label.

Strong Buy9.2/10

Agency Audit

Raffi automates first-round candidate screening and interviews for recruitment agencies, scoring applicants against role-specific rubrics and delivering ranked shortlists under the agency's own brand within 24 hours. It integrates with Workable, Google Calendar, LinkedIn, and Indeed, and supports multi-tenant client portals so agencies can white-label the platform for each client. Best for staffing and RPO firms managing 30+ applicants per role. Resell potential is strong for agencies seeking to double recruiter productivity without adding headcount, but pricing scales with client volume (add-ons at $99/sourced job and $0.45/AI minute), so margin depends on client contract structure.

Strong BuyFull White-LabelFreemium
Fit

9.2/10

Typical Margin

65%

Time-to-Value

1d about a day

Complexity
Low
Strong Buy
Fit92
Visit Raffi
Best For
  • You manage 5+ concurrent client recruitment campaigns and need isolated white-labeled portals per client (Raffi's Growth plan includes unlimited team seats and custom domain white-labeling).
  • Your recruiters spend 40%+ of billable time on first-round screening calls; Raffi's 24-hour interview automation frees capacity to handle roughly 2x the roles per recruiter.
  • You want to offer fair, auditable screening to clients (Raffi detects interview cheating via transcript scanning and complies with EEOC guidance and NYC Local Law 144).
Not For
  • You operate on a per-placement fee model and cannot shift to SaaS retainer pricing; Raffi charges monthly subscription plus usage, not placement commissions.
  • Your clients demand unlimited candidate reveals and full profile access without per-action costs; Raffi's $1.50 contact reveal and $50 full-profile add-ons will create friction.
  • You need HIPAA compliance for healthcare staffing; Raffi publishes SOC2 Type I but does not advertise HIPAA certification.

Profit Path

Your Cost (USD)

$199/mo

Market Range

$199–$499/mo

Revenue Model

Hybrid

Planning benchmark at United States price levels. Not a measured market survey.

Platform Features

Core capabilities of Raffi

24-hour AI screening interviews

Raffi conducts conversational AI interviews with every applicant within 24 hours, eliminating the recruiter bottleneck of manual first-round calls. Agencies deliver faster shortlists to clients and free senior recruiters for relationship-building and placements.

Role-specific scoring rubrics

Candidates are scored 0-100 against weighted, role-specific criteria and ranked into shortlists of top 3-5 per role. Agencies can customize rubrics per client or role type, ensuring consistent evaluation across high-volume hiring.

White-label client portals

Growth plan includes custom domain white-labeling and isolated client workspaces, so each client sees only their own jobs, candidates, and transcripts under the agency's brand. Agencies can resell Raffi as a branded service without revealing the underlying platform.

Interview cheating detection

Real-time transcript scanning identifies interview fraud (e.g., someone else answering questions). Protects client hiring integrity and reduces false positives in shortlists.

Full audit trail and recordings

Every interview generates a transcript, audio recording, and audit log stored in the white-labeled portal. Agencies retain complete candidate records and can demonstrate fair, documented screening to clients and regulators.

200M+ candidate sourcing pool

Raffi sources candidates from a 200M+ database and integrates with LinkedIn and Indeed, so agencies can post jobs and auto-screen inbound applicants without manual candidate hunting.

What Makes Raffi Different

Unique advantages vs similar tools in this niche

White-label platform with per-client isolated portals under the agency's domain

vs Generic AI screening tools that expose the vendor's brand to clients

Clients see the agency's brand, domain, and email FROM address; even the 'Powered by Raffi' footer can be hidden.

SaaS pricing with no per-placement or percentage-of-salary fees

vs Traditional contingent recruiter fees of 15-25% of first-year salary

Raffi charges per-action credits ($0.45/min screening, $0.30 email reveal) with no hire fees ever.

Anti-cheat scoring with explainable risk scores and full audit trails

vs Manual phone screens with no integrity verification or compliance record

Real-time transcript scanning detects script-reading, voice impersonation, and coached answers, calibrated against EU AI Act and NYC Local Law 144.

Investment ROI Calculator

Value equation analysis for Raffi, based on the Hormozi framework

What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.

Value MultiplierExcellent

2.8× value multiple: invest $199/mo and agencies typically charge $199–$499/mo for the work it powers.

Outcome25
÷
Friction9

Why This Succeeds

Higher is better

Implementation Challenges

Lower is better

Strong ROI. Raffi at $199/mo supports market rates of $199–$499. Its 2.8× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.

Best if:You manage 5+ concurrent client recruitment campaigns and need isolated white-labeled portals per client (Raffi's Growth plan includes unlimited team seats and custom domain white-labeling).Your recruiters spend 40%+ of billable time on first-round screening calls; Raffi's 24-hour interview automation frees capacity to handle roughly 2x the roles per recruiter.You want to offer fair, auditable screening to clients (Raffi detects interview cheating via transcript scanning and complies with EEOC guidance and NYC Local Law 144).You source candidates from LinkedIn or Indeed and need native integrations to avoid manual data entry between platforms.

Pricing

Raffi platform cost to your agency

~65% margin

Starts at $199/mo (Pro), scales to $599/mo (Growth)

Free

$0/mo
Free forever
  • Unlimited BYO jobs
  • Promote to sourced any time, $99 per job
  • Workable + Google Calendar + Atlas chat
  • Unlimited seats

Pro

$199/mo
  • 1 sourced job/month included
  • Unlimited BYO jobs
  • Up to 10 team seats (1 owner + 9 teammates)
  • Webhook API (read-only) + Slack

Growth

$599/mo
  • 5 sourced jobs/month included
  • Unlimited team seats
  • White-label custom domain
  • Priority screening queue

Add-ons

Optional extras priced on top of any main plan

Add-on: promote BYO job to sourced
$99/mo
Add-on: reveal contact (email + mobile)
$1.50
Add-on: reveal applicant profile (full)
$50/mo

Full White-Label Available

Raffi supports full white-label deployment: rebrand and resell under your agency name.

  • Custom domain & branding under your agency name
  • Client management portal with performance analytics
  • Multi-account management for agency operations
  • Dedicated agency dashboard with client-level views

Market Intelligence

How agencies monetize Raffi: real offer economics and market positioning

Service Applications
Client OnboardingDelivery & ProductionAutomation & IntegrationsReporting & AnalyticsClient Communications
Best For
  • Recruitment and staffing agencies
  • RPO firms managing multiple client roles
  • High-volume hiring teams with 30+ applicants per role
Not Ideal For
  • Agencies hiring fewer than 30 applicants per role
  • Firms that require Greenhouse, Ashby, or Lever integration today (on roadmap)

Per-Client Recurring

white-label

Agency pays platform fee, charges each client a monthly subscription. Revenue scales with client count.

Offer Economics: What You Charge vs. What It Costs

Margin includes platform cost + agency labor at $75/hr.

Raffi Starter Screeninglocal smb

Local staffing agencies, small HR consultants, or solo recruiters screening 1-3 open roles per month

$590/mo
Tool: $199/moLabor: 2h/mo × $75 = $150Margin: 41%Benchmark: $199–$499/mo
• Configure Raffi screening rubrics for up to 3 active job roles• Set up branded candidate invite workflows under client domain• Integrate Raffi shortlist delivery with client's existing ATS or email workflow• Train client team on reviewing ranked candidate reports
Raffi Growth Recruitinggrowth smb

Funded startups or regional companies with 10-50 employees running ongoing hiring across multiple departments

$799/mo
Tool: $199/moLabor: 4h/mo × $75 = $300Margin: 38%Benchmark: $499–$1.2K/mo
• Deploy white-label Raffi instance on client's branded domain with custom logo and messaging• Build role-specific scoring rubrics for up to 8 concurrent job openings• Integrate Raffi with Workable, Google Calendar, or Slack for automated shortlist delivery• Optimize screening rubrics monthly based on hiring manager feedback and pass-through rates
Raffi Mid-Market Talentmid market

Multi-location companies or regional enterprises with 50-500 employees running high-volume, continuous hiring across departments

$1.8K/mo
Tool: $199/moLabor: 8h/mo × $75 = $600Margin: 56%Benchmark: $1.2K–$3K/mo
• Deploy fully white-labeled Raffi environment with SSO/SAML and client-branded domain• Configure department-level screening rubrics for up to 20 concurrent roles with priority queue access• Integrate Raffi candidate data via Webhook API into client HRIS or ATS with audit log setup• Monitor monthly screening performance and deliver ranked shortlist quality reports with rubric refinements
Raffi Enterprise Screening SuiteenterpriseHIGH MARGIN

Fortune 5000 companies or large RPO clients with 500+ employees requiring compliant, high-volume AI screening at scale across business units

$4.5K/mo
Tool: $199/moLabor: 12h/mo × $75 = $900Margin: 76%Benchmark: $3K–$10K/mo
• Deploy enterprise white-label Raffi instance with SCIM provisioning, SAML SSO, and full audit log configuration• Build custom scoring rubrics per business unit with sourced job credits and contact reveal workflows• Integrate Raffi shortlist pipeline into enterprise ATS and BI reporting tools via Webhook API• Document screening governance framework and deliver monthly performance audits with rubric optimization

Scale Economics: Based on Starter Offer

Using Raffi Starter Screening at $590/client. Platform: $199/mo. Labor: 2h/client × $75/hr.

5 clients
$3.0K
MRR
$2.0K net (68%)
10 clients
$5.9K
MRR
$4.2K net (71%)
20 clients
$11.8K
MRR
$8.6K net (73%)

Net = MRR - platform cost - labor (2h/client × $75/hr).

Weighted Avg Margin
65%
Across all offer tiers, incl. labor at $75/hr
Run your agency audit

Investment Decision Framework

Strategic vetting analysis for Raffi

Vetting Verdict

Strong Buy

Strong agency fit, low resell friction

Agency Fit(white-label + resell pathway)
92/100
0255075100
Resell Friction(WL + mode + complexity)
0/100
0255075100

Buy If

4
STRATEGIC DRIVER

You manage 5+ concurrent client recruitment campaigns and need isolated white-labeled portals per client (Raffi's Growth plan includes unlimited team seats and custom domain white-labeling).

STRATEGIC DRIVER

Your recruiters spend 40%+ of billable time on first-round screening calls; Raffi's 24-hour interview automation frees capacity to handle roughly 2x the roles per recruiter.

OPERATIONAL FIT

You want to offer fair, auditable screening to clients (Raffi detects interview cheating via transcript scanning and complies with EEOC guidance and NYC Local Law 144).

OPERATIONAL FIT

You source candidates from LinkedIn or Indeed and need native integrations to avoid manual data entry between platforms.

Skip If

4
CAUTION

You operate on a per-placement fee model and cannot shift to SaaS retainer pricing; Raffi charges monthly subscription plus usage, not placement commissions.

CAUTION

Your clients demand unlimited candidate reveals and full profile access without per-action costs; Raffi's $1.50 contact reveal and $50 full-profile add-ons will create friction.

CAUTION

You need HIPAA compliance for healthcare staffing; Raffi publishes SOC2 Type I but does not advertise HIPAA certification.

CAUTION

Your clients use ATS platforms other than Workable; Raffi's native integrations are limited to Workable, Google Calendar, LinkedIn, Indeed, and Slack.

Bottom Line

Raffi automates first-round candidate screening and interviews for recruitment agencies, scoring applicants against role-specific rubrics and delivering ranked shortlists under the agency's own brand within 24 hours. It integrates with Workable, Google Calendar, LinkedIn, and Indeed, and supports multi-tenant client portals so agencies can white-label the platform for each client. Best for staffing and RPO firms managing 30+ applicants per role. Resell potential is strong for agencies seeking to double recruiter productivity without adding headcount, but pricing scales with client volume (add-ons at $99/sourced job and $0.45/AI minute), so margin depends on client contract structure.

Reality Check

Trade-offs & Gotchas

Raffi's per-action pricing model (candidate reveals at $1.50, full profiles at $50, AI minutes at $0.45) means agency margins compress if clients expect unlimited candidate access. Agencies must build usage caps into client contracts or absorb overages themselves.

Implementation Reality

Low effort: self-service setup with guided onboarding

Effort: 3/10Time: 3/10

Academy for Raffi

Work through it in order: the course for this service first, then the modules behind it.

Course for this service

Raffi Agency Implementation, White-Label Screening at Scale

Learn how to deploy Raffi as a white-labeled service, configure role-specific scoring rubrics, integrate with your ATS and client portals, and build a recurring revenue model around automated candidate screening. This course teaches agencies to double recruiter productivity while delivering faster shortlists under their own brand.

Open the course

Core concepts

The mental model you need to price and scope the work.

  1. Human Touch ThresholdConcept

    The Human Touch Threshold is the seniority line above which async screening stops saving money and starts costing client brand equity. Below it, one-way video and interactive forms compress time-to-shortlist without anyone noticing the machine. Above it, candidates who already field competing offers read automation as disinterest and drop out mid-funnel. Agencies selling fractional recruiting need to map that line per client before quoting volume pricing, because the same workflow that makes a 200-candidate junior screen profitable can quietly kill a four-person senior search. VideoAsk and Hireflix-style async interviews fit the volume tier; HyRiX's ranked shortlists and client approval portal suit agencies running high-throughput Indian hiring funnels where speed is the product. The threshold moves with market tightness: when Forrester reported in September 2026 that AI adoption is reshaping B2B buying behavior, the same expectation shift reached candidates, who now assume a human reads anything above entry level. Price the tier, not the tool.

  2. Seniority Automation CeilingConcept

    The Seniority Automation Ceiling is the point on a role's seniority curve where async screening stops saving money and starts costing the client's brand. Below the ceiling (volume, junior, entry-level roles), one-way video and interactive forms cut time-to-shortlist from days to hours and let junior agency staff run screens without senior billable hours. Above it, candidates in niche senior roles read automation as a signal of low client seriousness and drop out or badmouth the process. The framework forces agencies to segment every requisition by seniority before choosing tooling, rather than applying one stack across a retainer. A concrete example: HyRiX markets resume parsing and AI-scored video interviews that return a ranked shortlist in minutes, which fits high-volume Indian agency hiring but would misfire on a single $180k VP search. VideoAsk's interactive video forms suit the same volume tier, while SyntaxCue Pro sits on the candidate side of live interviews entirely, a reminder that the ceiling applies to both buyer and seller tooling.

  3. Async Screening Margin CurveConcept

    Async screening pays off along a curve, not a switch. At low candidate volume the setup cost of video forms and scheduling logic exceeds the recruiter hours it saves, so the tool loses money. Past roughly 40 to 60 screens per role, each additional candidate costs the agency almost nothing while a live call still costs 30 to 45 minutes of staff time. The strategic move is to price fractional recruiting retainers against that curve: charge for the shortlist, not the hours. HyRiX illustrates the high-volume end, parsing hundreds of resumes into a ranked shortlist in minutes with a branded client portal. VideoAsk covers the mid-band with interactive video forms and async interviews. The trap is applying the same automation depth to a five-person senior search, where candidates expect a human and the curve never bends.

Frequently Asked Questions

Answers about pricing, setup, implementation

Raffi is a white-label AI recruiting platform that interviews every job applicant within 24 hours using conversational AI, scores them against role-specific rubrics, and generates ranked shortlists of top candidates. It integrates with Workable, Google Calendar, LinkedIn, Indeed, and Slack, and detects interview cheating via transcript scanning. Agencies white-label the entire platform under their own brand and domain, with isolated client portals so each client sees only their own data.

Raffi lists 3 plans; the paid ones run from $199 a month (Pro) to $599 a month (Growth). The typical margin on reselling Raffi is 65% of the fee, after the platform and labor at $75 an hour.

Yes. The Growth plan ($599/month) includes white-label custom domain and branded client portals, so agencies can present Raffi under their own brand. Each client workspace is isolated, displaying only that client's jobs, candidates, and interview data. The Free and Pro plans do not include white-label features.

Yes. Raffi natively integrates with Workable, Google Calendar, LinkedIn, Indeed, and Slack. These integrations are included in all plans, including the Free tier.

The scraped content does not specify onboarding duration. Agencies should contact Raffi directly (hello@getraffi.ai) for setup timelines, as configuration complexity depends on the number of concurrent roles, team size, and ATS integration depth.

Raffi is purpose-built for recruitment and staffing agencies, RPO firms managing multiple client roles, and high-volume hiring teams with 30+ applicants per role. It works across any industry but is most efficient for roles with large applicant pools (e.g., customer service, sales, operations, tech).

Raffi allows cancellation anytime with no lock-in contract. The scraped content does not specify data retention or export policies post-cancellation. Agencies should confirm data ownership and export procedures with Raffi before signing client contracts.

Raffi is built on transparent, auditable AI per EEOC guidance and NYC Local Law 144 (automated employment decision tools). It detects interview cheating and provides full transcripts and audit trails, enabling agencies to demonstrate fair, documented screening to clients and regulators.