Raffi
Raffi is a white-label AI recruiting platform that automates first-round candidate screening for recruitment agencies. It interviews every applicant within 24 hours using conversational AI, scores candidates 0-100 against role-specific rubrics, and delivers ranked shortlists of top 3-5 candidates per role. Agencies white-label the entire platform under their own brand and domain, with isolated client portals and integrations to Workable, Google Calendar, LinkedIn, Indeed, and Slack. The platform detects interview cheating via transcript scanning and generates full transcripts, audio recordings, and audit trails per interview. Raffi is designed for staffing and RPO firms managing high-volume hiring (30+ applicants per role) and allows agencies to roughly double recruiter productivity without adding headcount.
Raffi is a white-label AI recruiting platform, priced at $199 a month on the Pro plan, integrating with Workable, Google Calendar, Slack and LinkedIn. InnovaAI rates it 9.2 of 10 for agency resale, with full white-label.
Agency Audit
Raffi automates first-round candidate screening and interviews for recruitment agencies, scoring applicants against role-specific rubrics and delivering ranked shortlists under the agency's own brand within 24 hours. It integrates with Workable, Google Calendar, LinkedIn, and Indeed, and supports multi-tenant client portals so agencies can white-label the platform for each client. Best for staffing and RPO firms managing 30+ applicants per role. Resell potential is strong for agencies seeking to double recruiter productivity without adding headcount, but pricing scales with client volume (add-ons at $99/sourced job and $0.45/AI minute), so margin depends on client contract structure.
9.2/10
65%
1d about a day
- You manage 5+ concurrent client recruitment campaigns and need isolated white-labeled portals per client (Raffi's Growth plan includes unlimited team seats and custom domain white-labeling).
- Your recruiters spend 40%+ of billable time on first-round screening calls; Raffi's 24-hour interview automation frees capacity to handle roughly 2x the roles per recruiter.
- You want to offer fair, auditable screening to clients (Raffi detects interview cheating via transcript scanning and complies with EEOC guidance and NYC Local Law 144).
- You operate on a per-placement fee model and cannot shift to SaaS retainer pricing; Raffi charges monthly subscription plus usage, not placement commissions.
- Your clients demand unlimited candidate reveals and full profile access without per-action costs; Raffi's $1.50 contact reveal and $50 full-profile add-ons will create friction.
- You need HIPAA compliance for healthcare staffing; Raffi publishes SOC2 Type I but does not advertise HIPAA certification.
Profit Path
$199/mo
$199–$499/mo
Hybrid
Planning benchmark at United States price levels. Not a measured market survey.
Platform Features
Core capabilities of Raffi
24-hour AI screening interviews
Raffi conducts conversational AI interviews with every applicant within 24 hours, eliminating the recruiter bottleneck of manual first-round calls. Agencies deliver faster shortlists to clients and free senior recruiters for relationship-building and placements.
Role-specific scoring rubrics
Candidates are scored 0-100 against weighted, role-specific criteria and ranked into shortlists of top 3-5 per role. Agencies can customize rubrics per client or role type, ensuring consistent evaluation across high-volume hiring.
White-label client portals
Growth plan includes custom domain white-labeling and isolated client workspaces, so each client sees only their own jobs, candidates, and transcripts under the agency's brand. Agencies can resell Raffi as a branded service without revealing the underlying platform.
Interview cheating detection
Real-time transcript scanning identifies interview fraud (e.g., someone else answering questions). Protects client hiring integrity and reduces false positives in shortlists.
Full audit trail and recordings
Every interview generates a transcript, audio recording, and audit log stored in the white-labeled portal. Agencies retain complete candidate records and can demonstrate fair, documented screening to clients and regulators.
200M+ candidate sourcing pool
Raffi sources candidates from a 200M+ database and integrates with LinkedIn and Indeed, so agencies can post jobs and auto-screen inbound applicants without manual candidate hunting.
What Makes Raffi Different
Unique advantages vs similar tools in this niche
White-label platform with per-client isolated portals under the agency's domain
vs Generic AI screening tools that expose the vendor's brand to clientsClients see the agency's brand, domain, and email FROM address; even the 'Powered by Raffi' footer can be hidden.
SaaS pricing with no per-placement or percentage-of-salary fees
vs Traditional contingent recruiter fees of 15-25% of first-year salaryRaffi charges per-action credits ($0.45/min screening, $0.30 email reveal) with no hire fees ever.
Anti-cheat scoring with explainable risk scores and full audit trails
vs Manual phone screens with no integrity verification or compliance recordReal-time transcript scanning detects script-reading, voice impersonation, and coached answers, calibrated against EU AI Act and NYC Local Law 144.
Investment ROI Calculator
Value equation analysis for Raffi, based on the Hormozi framework
What is the Hormozi framework? A four-factor score: (what the service delivers × how reliably it delivers) divided by (how long it takes × how much effort it requires). A higher Value Multiplier means a better return on the time and money invested: faster, easier, and more proven results.
2.8× value multiple: invest $199/mo and agencies typically charge $199–$499/mo for the work it powers.
Why This Succeeds
Higher is betterClient Results Potential
What your clients actually get
Incremental gains: position as part of a larger solution stack
The magnitude of positive change this delivers for your clients. Higher scores mean bigger, more impactful results.
Reliability Score
How consistently this delivers results
Early-stage track record: validate with a small pilot first
96% of candidates rate their Raffi interview 5 stars.
Implementation Challenges
Lower is betterTime to First Revenue
How long until you can start earning
Fast launch: about a day to first delivery
Get started within hours: minimal setup required
Setup Effort
What it takes to get running
Near-turnkey: minimal setup before you can sell
Low effort: self-service setup with guided onboarding
Strong ROI. Raffi at $199/mo supports market rates of $199–$499. Its 2.8× value-equation score weighs client outcome and likelihood against the time and effort to deliver, not cost.
Pricing
Raffi platform cost to your agency
Starts at $199/mo (Pro), scales to $599/mo (Growth)
Free
- Unlimited BYO jobs
- Promote to sourced any time, $99 per job
- Workable + Google Calendar + Atlas chat
- Unlimited seats
Pro
- 1 sourced job/month included
- Unlimited BYO jobs
- Up to 10 team seats (1 owner + 9 teammates)
- Webhook API (read-only) + Slack
Growth
- 5 sourced jobs/month included
- Unlimited team seats
- White-label custom domain
- Priority screening queue
Add-ons
Optional extras priced on top of any main plan
Full White-Label Available
Raffi supports full white-label deployment: rebrand and resell under your agency name.
- Custom domain & branding under your agency name
- Client management portal with performance analytics
- Multi-account management for agency operations
- Dedicated agency dashboard with client-level views
Market Intelligence
How agencies monetize Raffi: real offer economics and market positioning
- Recruitment and staffing agencies
- RPO firms managing multiple client roles
- High-volume hiring teams with 30+ applicants per role
- Agencies hiring fewer than 30 applicants per role
- Firms that require Greenhouse, Ashby, or Lever integration today (on roadmap)
Per-Client Recurring
white-labelAgency pays platform fee, charges each client a monthly subscription. Revenue scales with client count.
Offer Economics: What You Charge vs. What It Costs
Margin includes platform cost + agency labor at $75/hr.
Local staffing agencies, small HR consultants, or solo recruiters screening 1-3 open roles per month
Funded startups or regional companies with 10-50 employees running ongoing hiring across multiple departments
Multi-location companies or regional enterprises with 50-500 employees running high-volume, continuous hiring across departments
Fortune 5000 companies or large RPO clients with 500+ employees requiring compliant, high-volume AI screening at scale across business units
Scale Economics: Based on Starter Offer
Using Raffi Starter Screening at $590/client. Platform: $199/mo. Labor: 2h/client × $75/hr.
Net = MRR - platform cost - labor (2h/client × $75/hr).
Investment Decision Framework
Strategic vetting analysis for Raffi
Strong Buy
Strong agency fit, low resell friction
Buy If
4You manage 5+ concurrent client recruitment campaigns and need isolated white-labeled portals per client (Raffi's Growth plan includes unlimited team seats and custom domain white-labeling).
Your recruiters spend 40%+ of billable time on first-round screening calls; Raffi's 24-hour interview automation frees capacity to handle roughly 2x the roles per recruiter.
You want to offer fair, auditable screening to clients (Raffi detects interview cheating via transcript scanning and complies with EEOC guidance and NYC Local Law 144).
You source candidates from LinkedIn or Indeed and need native integrations to avoid manual data entry between platforms.
Skip If
4You operate on a per-placement fee model and cannot shift to SaaS retainer pricing; Raffi charges monthly subscription plus usage, not placement commissions.
Your clients demand unlimited candidate reveals and full profile access without per-action costs; Raffi's $1.50 contact reveal and $50 full-profile add-ons will create friction.
You need HIPAA compliance for healthcare staffing; Raffi publishes SOC2 Type I but does not advertise HIPAA certification.
Your clients use ATS platforms other than Workable; Raffi's native integrations are limited to Workable, Google Calendar, LinkedIn, Indeed, and Slack.
Bottom Line
Raffi automates first-round candidate screening and interviews for recruitment agencies, scoring applicants against role-specific rubrics and delivering ranked shortlists under the agency's own brand within 24 hours. It integrates with Workable, Google Calendar, LinkedIn, and Indeed, and supports multi-tenant client portals so agencies can white-label the platform for each client. Best for staffing and RPO firms managing 30+ applicants per role. Resell potential is strong for agencies seeking to double recruiter productivity without adding headcount, but pricing scales with client volume (add-ons at $99/sourced job and $0.45/AI minute), so margin depends on client contract structure.
Reality Check
Raffi's per-action pricing model (candidate reveals at $1.50, full profiles at $50, AI minutes at $0.45) means agency margins compress if clients expect unlimited candidate access. Agencies must build usage caps into client contracts or absorb overages themselves.
Low effort: self-service setup with guided onboarding
Academy for Raffi
Work through it in order: the course for this service first, then the modules behind it.
Course for this service
Raffi Agency Implementation, White-Label Screening at Scale
Learn how to deploy Raffi as a white-labeled service, configure role-specific scoring rubrics, integrate with your ATS and client portals, and build a recurring revenue model around automated candidate screening. This course teaches agencies to double recruiter productivity while delivering faster shortlists under their own brand.
Open the courseNo Academy modules are published for this service yet. Browse the full Academy
Core concepts
The mental model you need to price and scope the work.
- Human Touch ThresholdConcept
The Human Touch Threshold is the seniority line above which async screening stops saving money and starts costing client brand equity. Below it, one-way video and interactive forms compress time-to-shortlist without anyone noticing the machine. Above it, candidates who already field competing offers read automation as disinterest and drop out mid-funnel. Agencies selling fractional recruiting need to map that line per client before quoting volume pricing, because the same workflow that makes a 200-candidate junior screen profitable can quietly kill a four-person senior search. VideoAsk and Hireflix-style async interviews fit the volume tier; HyRiX's ranked shortlists and client approval portal suit agencies running high-throughput Indian hiring funnels where speed is the product. The threshold moves with market tightness: when Forrester reported in September 2026 that AI adoption is reshaping B2B buying behavior, the same expectation shift reached candidates, who now assume a human reads anything above entry level. Price the tier, not the tool.
- Seniority Automation CeilingConcept
The Seniority Automation Ceiling is the point on a role's seniority curve where async screening stops saving money and starts costing the client's brand. Below the ceiling (volume, junior, entry-level roles), one-way video and interactive forms cut time-to-shortlist from days to hours and let junior agency staff run screens without senior billable hours. Above it, candidates in niche senior roles read automation as a signal of low client seriousness and drop out or badmouth the process. The framework forces agencies to segment every requisition by seniority before choosing tooling, rather than applying one stack across a retainer. A concrete example: HyRiX markets resume parsing and AI-scored video interviews that return a ranked shortlist in minutes, which fits high-volume Indian agency hiring but would misfire on a single $180k VP search. VideoAsk's interactive video forms suit the same volume tier, while SyntaxCue Pro sits on the candidate side of live interviews entirely, a reminder that the ceiling applies to both buyer and seller tooling.
- Async Screening Margin CurveConcept
Async screening pays off along a curve, not a switch. At low candidate volume the setup cost of video forms and scheduling logic exceeds the recruiter hours it saves, so the tool loses money. Past roughly 40 to 60 screens per role, each additional candidate costs the agency almost nothing while a live call still costs 30 to 45 minutes of staff time. The strategic move is to price fractional recruiting retainers against that curve: charge for the shortlist, not the hours. HyRiX illustrates the high-volume end, parsing hundreds of resumes into a ranked shortlist in minutes with a branded client portal. VideoAsk covers the mid-band with interactive video forms and async interviews. The trap is applying the same automation depth to a five-person senior search, where candidates expect a human and the curve never bends.
Decision and risk
How to judge the fit, and the ways it goes wrong.
- Screening Assist Rule: Automate Volume Roles, Keep Senior Screens HumanEvaluation Rule
Route volume and junior requisitions through asynchronous video and form-based screening, and keep live recruiter calls for senior or niche roles where the candidate is also evaluating the client.
- When Screening Volume Outpaces Recruiter Hours, Cap Async Video at the Junior TierEvaluation Rule
Reserve one-way video and interactive form screening for junior and high-volume requisitions, and route every senior or specialist role to a live human screen.
- The Async-First Trap: Why Screening & Interview Assist Damages Agency Client BrandsFailure Pattern
- The Volume-Only Trap: Why Screening & Interview Assist Stalls on Senior Agency RolesFailure Pattern
8 modules selected for Raffi
Frequently Asked Questions
Answers about pricing, setup, implementation
Raffi is a white-label AI recruiting platform that interviews every job applicant within 24 hours using conversational AI, scores them against role-specific rubrics, and generates ranked shortlists of top candidates. It integrates with Workable, Google Calendar, LinkedIn, Indeed, and Slack, and detects interview cheating via transcript scanning. Agencies white-label the entire platform under their own brand and domain, with isolated client portals so each client sees only their own data.
Raffi lists 3 plans; the paid ones run from $199 a month (Pro) to $599 a month (Growth). The typical margin on reselling Raffi is 65% of the fee, after the platform and labor at $75 an hour.
Yes. The Growth plan ($599/month) includes white-label custom domain and branded client portals, so agencies can present Raffi under their own brand. Each client workspace is isolated, displaying only that client's jobs, candidates, and interview data. The Free and Pro plans do not include white-label features.
Yes. Raffi natively integrates with Workable, Google Calendar, LinkedIn, Indeed, and Slack. These integrations are included in all plans, including the Free tier.
The scraped content does not specify onboarding duration. Agencies should contact Raffi directly (hello@getraffi.ai) for setup timelines, as configuration complexity depends on the number of concurrent roles, team size, and ATS integration depth.
Raffi is purpose-built for recruitment and staffing agencies, RPO firms managing multiple client roles, and high-volume hiring teams with 30+ applicants per role. It works across any industry but is most efficient for roles with large applicant pools (e.g., customer service, sales, operations, tech).
Raffi allows cancellation anytime with no lock-in contract. The scraped content does not specify data retention or export policies post-cancellation. Agencies should confirm data ownership and export procedures with Raffi before signing client contracts.
Raffi is built on transparent, auditable AI per EEOC guidance and NYC Local Law 144 (automated employment decision tools). It detects interview cheating and provides full transcripts and audit trails, enabling agencies to demonstrate fair, documented screening to clients and regulators.