Raffi Rule: Adopt When Per-Action Costs Stay Under the Client Retainer
Can my agency absorb Raffi's per-action pricing (candidate reveals at $1.50, sourced jobs at $99, AI minutes at $0.45) inside the retainer each client already pays? Adopt Raffi only when the client retainer is priced to absorb per-action costs, not when you are paying for reveals, sourced jobs, and AI minutes out of a thin margin.
By InnovaAI ResearchPublished
“Can my agency absorb Raffi's per-action pricing (candidate reveals at $1.50, sourced jobs at $99, AI minutes at $0.45) inside the retainer each client already pays?”
Adopt Raffi only when the client retainer is priced to absorb per-action costs, not when you are paying for reveals, sourced jobs, and AI minutes out of a thin margin.
Operators adopt Raffi for its white-label branding and 24-hour shortlists, then bill clients a flat fee without modelling the $1.50 reveal and $0.45 AI-minute costs against actual applicant volume, so a role with 80 applicants quietly erodes the retainer margin the agency thought it had locked in.
Raffi's Free tier charges $0 but pushes every sourced job to $99, and the Pro plan at $199/mo includes just 1 sourced job while Growth at $599/mo includes 5, so volume beyond the included allotment is billed per action at $1.50 per candidate reveal and $0.45 per AI minute. The verdict flags this directly: resell potential is strong for doubling recruiter productivity without adding headcount, but margin depends on client contract structure. An agency that prices the retainer around recruiter hours saved, rather than around actions consumed, keeps the spread; one that does not watches the spread disappear as applicant volume climbs.
- •The agency runs 30 or more applicants per role and needs a ranked shortlist inside 24 hours
- •Client contracts are structured as flat monthly retainers rather than per-hire or per-action billing
- •The agency screens 1 to 3 open roles per month and can start on the $590/mo Raffi Starter Screening offer
- •The agency already operates Workable, Google Calendar, or Slack and can connect them without a new integration project
- •The agency wants each client to see only their own data under the agency's own domain and logo
More on Raffi
- StrategyWhy Raffi Rewrites Agency Screening Economics Before Your Competitors Notice
- ConceptRaffi Margin Threshold
- Decision FrameworkRaffi: Buy vs Skip (Recruitment Agencies Screening 30+ Applicants Per Role)
- Failure PatternThe Raffi Per-Action Margin Trap: Why Agencies Fail With Raffi on High-Volume Roles
- Implementation BlueprintRaffi White-Label Screening Launch (7-10 days)
- Operating ProcedureRaffi Client Workspace Setup (Onboarding)