OurDoctor: Buy vs Skip (Telehealth as a Retainer Line)
IF your agency already has healthcare, clinic, or digital health clients and can absorb a $3,840/mo Clinic Starter engagement (20h setup plus 4h/mo) on top of OurDoctor's per-visit economics, THEN buy: the platform ships licensed physicians, e-prescribing, EHR, and patient portals under your brand within 7 days, and you set your own markup on the $59 one-time visit and $49 subscription plans. IF you have no healthcare buyer and no plan to market telehealth as a standalone service, THEN skip, because OurDoctor is infrastructure to resell, not a tool that improves internal agency delivery.
By InnovaAI ResearchPublished
OurDoctor: Buy vs Skip (Telehealth as a Retainer Line)
“IF your agency already has healthcare, clinic, or digital health clients and can absorb a $3,840/mo Clinic Starter engagement (20h setup plus 4h/mo) on top of OurDoctor's per-visit economics, THEN buy: the platform ships licensed physicians, e-prescribing, EHR, and patient portals under your brand within 7 days, and you set your own markup on the $59 one-time visit and $49 subscription plans. IF you have no healthcare buyer and no plan to market telehealth as a standalone service, THEN skip, because OurDoctor is infrastructure to resell, not a tool that improves internal agency delivery.”
- You hold at least one clinic, urgent care, or digital health client that has asked for a branded patient channel and will sign a retainer near the $3,840/mo Clinic Starter fee.
- Your delivery team can staff 20 hours of setup (portal branding, intake forms, physician routing, e-prescription workflow) and 4 hours/mo of maintenance without pulling from existing retainers.
- You want recurring revenue per client account and are willing to price the $59 one-time visit and $49 subscription plans yourself rather than pass through vendor rates.
- The client's specialty sits inside OurDoctor's covered scope: urgent care, primary care, dermatology, or behavioral health, across 50+ U.S. states.
- You can market telehealth as a standalone service line to brands outside your current book, not only bolt it onto existing healthcare work.
- No client in your book touches healthcare, and you have no budget or appetite to acquire one, since OurDoctor has no internal-agency use case.
- You need a tool that improves your own delivery margins this quarter; OurDoctor only pays back when a client is billed for it.
- You cannot commit the 20h setup window or the 4h/mo upkeep, because an unconfigured portal leaves the client's brand exposed on a live medical service.
- You expect to control physician licensing, clinical protocols, or compliance posture yourself; OurDoctor owns the physician network and licensing, which is the trade-off of the model.
- Your target buyers are outside the U.S. or need specialties beyond urgent care, primary care, dermatology, and behavioral health.
More on OurDoctor
- StrategyWhy OurDoctor Turns Agency Retainers Into Clinical Recurring Revenue
- ConceptOurDoctor Margin Threshold
- Evaluation RuleWhen to Adopt OurDoctor: Only If You Already Have a Healthcare Client Ready to Launch
- Failure PatternThe OurDoctor Margin Trap: Why Agencies Resell Telehealth at $59 and Lose Money
- Implementation BlueprintOurDoctor Clinic Telehealth Launch (7-10 days)
- Operating ProcedureOurDoctor White-Label Partner Onboarding (Launch)
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