Edesy Rule: Price Voice Minutes Before You Sign the White-Label Deal
Can our agency sell Edesy voice agents on retainer without the ₹4 per-minute platform fee and $0.05 USD per-minute voice cost eating the margin? Model each client's monthly call minutes at ₹4 platform fee plus $0.05 USD per voice minute before quoting a flat retainer, and put a usage cap or pass-through in the contract.
By InnovaAI ResearchPublished
“Can our agency sell Edesy voice agents on retainer without the ₹4 per-minute platform fee and $0.05 USD per-minute voice cost eating the margin?”
Model each client's monthly call minutes at ₹4 platform fee plus $0.05 USD per voice minute before quoting a flat retainer, and put a usage cap or pass-through in the contract.
Agencies sign the ₹40,000 Whitelabel Partnership for the branding and unlimited client accounts, then quote flat retainers without forecasting call volume, so a single high-volume client wipes out the margin the white-label tier was supposed to create.
Edesy's Whitelabel Partnership runs ₹40,000 monthly and covers custom domain, full branding, all Voice AI products, 50+ languages, 30+ voices, and unlimited client accounts, but voice itself is metered at $0.05 USD per minute on top of a ₹4 per-minute platform fee. A flat retainer on a chatty client turns that usage into your cost, and the verdict flags exactly this margin compression risk on lower-touch accounts. The suite's breadth (19+ apps, native Shopify, Stripe, HubSpot, and Twilio integrations) is what justifies the retainer, so the pricing model has to protect it.
- •The client takes more than roughly 300 inbound calls a month, so per-minute voice charges become a real line item rather than rounding error
- •You are considering the Whitelabel Partnership at ₹40,000 monthly for custom domain and unlimited client accounts
- •The prospect is an appointment-based or e-commerce business where call volume swings with seasonality and promotions
- •Your retainer is priced as a flat monthly fee with no usage pass-through clause
- •You already run a white-label stack and need a second voice product for clients who want WhatsApp plus phone in one inbox
More on Edesy
- StrategyWhy Edesy's Per-Minute Math Decides Agency Retainer Margins
- ConceptEdesy Minute-Margin Threshold
- Decision FrameworkEdesy: Buy vs Skip (White-Label Voice Resale)
- Failure PatternThe Edesy Voice Minute Margin Trap
- Implementation BlueprintEdesy White-Label Voice Retainer Build (7-10 days)
- Operating ProcedureEdesy Voice Agent Minute Budget Setup (Onboarding)